Continental Coffee (CCL), an Indian coffee brand, has forayed into the frozen foods segment by launching plant-based meat products under the Continental Greenbird brand.

With the launch, Continental Coffee plans to target the increasing consumer base that wants sustainable products while closing the gap between meat cravings and guilt-free habits.

Under the Continental Greenbird brand, Continental Coffee will offer four plant-based meat varieties initially, which include Chicken-like nuggets, Chicken-like sausage, Mutton-like keema, and Chicken-like seekh kebab.

According to the Indian coffee brand, the Continental Greenbird products are prepared from plant-based protein which is extracted from Green pea, Chickpea, and in the case of Mutton-like keema, it is from soya.

Praveen Jaipuriar — Continental Coffee CEO said: “India has the potential to emerge as one of the largest markets for plant-based protein alternatives. This has inspired us to enter this category and make plant-based meat part of everyone’s daily lifestyle.

“With Continental Greenbird, we offer delicious and nutritious products made from plant protein ingredients, enabling consumers, particularly those who make conscious choices about their diet and how it impacts the planet and their health, to find quality solutions to match their sustainable lifestyle.”

The Indian coffee company said that the price for Continental Greenbird range begins from INR 295 for 260gm. Presently, the plant-based meat products are available in grocery stores and modern trade outlets in Pune, Hyderabad, and Chandigarh.

Sujatha Stephen — Continental Greenbird Nutritionist and Consultant said: “Continental Greenbird range is delicious and mirrors the same experience of having meat. For instance, the taste and texture of chicken-like nuggets is just like real chicken.

“The range is not just great to taste but filled with nutrition and protein since they are made from green peas, chickpea and soya. This diet is good for health and for the environment as well.”

  Chandigarh, Continental Coffee, Continental Greenbird, Hyderabad, India, Praveen Jaipuriar, Pune, Sujatha Stephen