Comcast launches NOW TV Latino for Spanish-language streaming for $10/month

Comcast has introduced NOW TV Latino, a dynamic new streaming service tailored specifically for Spanish-speaking audiences in the United States. For just $10 per month, subscribers can access over 25 live Spanish-language channels and Peacock Premium without any long-term contracts or additional fees. This service, designed to cater to the diverse preferences of Hispanic viewers, offers an extensive array of movies, shows, live sports, and news.

NOW TV Latino stands out by providing seamless integration with Comcast’s existing streaming offerings, including NOW TV, NOW StreamSaver, and Xfinity StreamSaver, enhancing the value and variety of content available to families and individuals who enjoy both English and Spanish programming.

José Velez Silva, VP of Multicultural Strategy, Operations & Community Engagement at Comcast, emphasized the strategic intent behind the launch: “As we continue our focus on providing unique experiences and differentiated products, NOW TV Latino delivers great Spanish-language and English-language content at an affordable price, with no fees or contracts, enriching the entertainment experience for Hispanic consumers.”

Comcast’s NOW TV Latino, offering over 25 Spanish-language channels and Peacock Premium for just $10/month

The service includes popular channels and shows such as Cinelatino, Sony Cine, Kanal D Drama, Pasiones, TV Dominicana, and ViendoMovies, along with access to live news from networks like Estrella News and Caracol Televisión. Subscribers can also enjoy next-day access to new shows from NBC and Bravo through Peacock Premium, which is included in the NOW TV Latino package at no extra cost.

For sports enthusiasts, Peacock Premium offers extensive coverage including Premier League soccer, Team USA soccer matches, Chivas Liga MX home games, select NFL games, WWE events, and major upcoming sports events like the Paris 2024 Olympics and FIFA World Cup 2026.

Comcast has structured several bundled offerings to enhance value for subscribers seeking more extensive content options:

– NOW TV Latino + Xfinity StreamSaver ($25/month): Combines everything in NOW TV Latino with Peacock Premium, plus Apple TV+ and Netflix Standard with ads.

– NOW TV Latino + NOW TV ($30/month): Adds over 60 additional streaming channels to the NOW TV Latino and Peacock Premium base, including AMC, A&E, Hallmark, and NBC News.

– NOW TV Latino + NOW StreamSaver ($40/month): Includes all offerings from NOW TV Latino and Peacock Premium, plus an additional 40+ streaming channels, Apple TV+, and Netflix Standard with ads.

Subscribers can access NOW TV Latino’s programming and the 20-hour DVR service at home or on-the-go via the Xfinity Stream app. Peacock programming is available through the Peacock app on supported devices. Additionally, for a more integrated viewing experience, customers can opt for a Xumo Stream Box at no extra monthly cost for the first box, providing simple, aggregated access to all subscribed content.

The introduction of NOW TV Latino by Comcast is a significant development in the streaming landscape, offering a cost-effective, rich, and culturally relevant selection of programming that meets the specific needs of Hispanic audiences in the U.S. This strategic move not only broadens Comcast’s reach into multicultural markets but also sets a competitive standard for inclusive streaming services.