Clean Juice introduces ‘The Relaxation One’ smoothie as demand for botanical wellness grows

Clean Juice, the only national USDA-certified organic juice bar franchise, has unveiled its latest innovation: The Relaxation One, a limited-time smoothie infused with lavender and organic ingredients aimed at promoting relaxation and better sleep. The launch comes amid increasing consumer interest in functional beverages, particularly those featuring botanical ingredients known for their calming effects.

The new smoothie, available across Clean Juice locations nationwide, is crafted with a blend of USDA-certified organic almond milk, blueberries, banana, avocado, honey, collagen, and lavender. The inclusion of lavender aligns with a broader trend of incorporating botanical extracts into food and beverages to enhance stress relief and overall wellness.

To encourage trial, Clean Juice is offering a buy-one-get-one-free (BOGO) promotion from March 19-23, allowing customers to receive a complimentary 16-ounce smoothie of their choice with the purchase of The Relaxation One. This offer is available in-store or via the Clean Juice loyalty app, reinforcing the brand’s digital engagement strategy.

Why Are Botanical Ingredients Gaining Popularity in Functional Beverages?

The rise of botanical-infused beverages reflects shifting consumer priorities, with more people seeking natural remedies to support relaxation, mood regulation, and sleep improvement. According to Innova Market Insights, 57% of global consumers say botanical ingredients influence their purchasing decisions, highlighting a growing awareness of plant-based functional benefits.

Lavender, the star ingredient in The Relaxation One, has long been associated with stress relief and is commonly used in aromatherapy and herbal medicine. In beverages, lavender is increasingly recognized for its mild sedative properties, which may help support better sleep quality—a key factor driving the sleepmaxxing trend.

Sleepmaxxing, a movement that promotes optimizing sleep through diet, lifestyle changes, and wellness products, has gained momentum on social media, with hundreds of thousands of views on posts discussing sleep-enhancing strategies. This shift in consumer behavior has led brands across the food and beverage industry to develop products targeting sleep and relaxation, integrating ingredients like lavender, chamomile, and adaptogenic herbs to cater to this rising demand.

How Does The Relaxation One Fit Into Clean Juice’s Broader Strategy?

Clean Juice has built its brand around organic, nutrient-dense offerings, positioning itself as a leader in the fast-growing functional beverage market. The launch of The Relaxation One follows the success of The Rosey & Bright One, a rose-infused juice that resonated with health-conscious consumers seeking floral-inspired flavors with potential wellness benefits.

Sherif Mityas, CEO of BRIX Holdings, which owns Clean Juice through its subsidiary CJ Fresh Holdings, LLC, highlighted the company’s commitment to innovative, organic menu expansion. He emphasized that the development of The Relaxation One aligns with consumer demand for functional ingredients, reinforcing the brand’s mission to provide clean, organic, and beneficial food choices.

Since its founding in 2016, Clean Juice has expanded to over 65 locations across 19 states, maintaining its reputation as the nation’s only USDA-certified organic juice bar franchise. Beyond smoothies, the brand offers cold-pressed juices, acai bowls, sandwiches, wraps, and organic grab-and-go items, ensuring a diverse selection of health-conscious menu options.

What Market Trends Are Shaping the Organic Beverage Industry?

The organic food and beverage sector has experienced steady growth, driven by rising consumer preference for natural, additive-free products. The global functional beverage market, which includes herbal-infused drinks, probiotic beverages, and protein smoothies, is projected to exceed $200 billion by 2027, fueled by an increasing focus on health and wellness.

As consumers move away from artificial ingredients and synthetic additives, brands like Clean Juice are capitalizing on the demand for USDA-certified organic products that align with modern health-conscious lifestyles. The botanical beverage segment—which includes drinks infused with lavender, hibiscus, chamomile, and other plant-based extracts—has seen a particular surge, with herbal and floral flavors gaining mainstream appeal.

Experts suggest that consumer awareness of sleep quality and mental well-being will continue to drive the adoption of functional foods and beverages, creating opportunities for brands to introduce ingredient-driven innovations that serve both flavor preferences and health objectives.

What Does The Future Hold for Clean Juice and Botanical Beverages?

With The Relaxation One, Clean Juice is tapping into a multi-layered consumer trend that blends organic nutrition, functional ingredients, and sleep-enhancing benefits. As botanical beverages continue to gain traction, the company’s commitment to organic certifications and menu innovation positions it well for sustained growth.

The increasing appeal of functional wellness drinks, coupled with the growing interest in sleepmaxxing, suggests that products incorporating lavender and other botanicals will remain highly relevant in the marketplace. Whether through seasonal offerings or permanent menu additions, Clean Juice’s continued focus on organic, health-focused beverages will likely resonate with a broad audience seeking natural wellness solutions.

As Clean Juice expands its footprint, industry observers expect more brands to experiment with botanical ingredients, further fueling the category’s rapid evolution. For consumers looking to explore natural sleep aids or simply enjoy a refreshing, organic smoothie, The Relaxation One offers a unique blend of flavor and function, reinforcing Clean Juice’s status as a leader in the organic smoothie space.