In a move reflecting increasing consumer demand for nicotine-free vaping solutions, Chill Brands Group’s Chill ZERO is set to debut in WHSmith stores. This expansion ensures a strategic placement of these innovative products within 150 key WHSmith UK travel stores, located in prime transport hubs such as Heathrow, Gatwick, and Kings Cross Station. With an impressive daily footfall of more than half a million passengers in these zones, the potential exposure for the Chill ZERO line is vast.

Since its local release in August 2023, Chill ZERO has seen a surge in demand, amassing initial orders exceeding £350,000 from UK retailers. This figure incorporates sales from over 200 independent retailers. The collaboration and deal were streamlined with the assistance of The Vaping Group and Phoenix 2 Retail, renowned as one of the UK’s leading distributors of vaping products.

Callum Sommerton, the visionary Chief Executive Officer at Chill Brands, expressed his enthusiasm about the milestone. “This partnership with WHSmith signifies not just an accomplishment but also the inception of a promising path ahead for the company,” Sommerton stated. He emphasized the company’s unwavering commitment to broadening its market footprint, forging meaningful partnerships, and launching groundbreaking products as viable alternatives to conventional tobacco and nicotine products.

As Chill Brands propels forward, they continue fostering collaborations in the UK and the US, widening their retail distribution channels. Stakeholders and the general public can anticipate more detailed updates on sales and store activations in the near future.

  Callum Sommerton, Chill Brands Group, WHSmith