Chatha Foods unveils game-changing rice bowl solution for quick-service restaurants

Chatha Foods Limited has launched a pioneering rice bowl concept tailored to meet the demands of quick-service restaurants (QSRs), presenting an efficient and convenient way to enhance menus while ensuring consistency in quality. Set to debut in November 2024, the rice bowl line promises a fast, standardized, and space-saving option that reduces the need for in-store rice preparation, which can often result in quality inconsistencies. This innovation is aimed at helping QSRs streamline operations, catering to the fast-paced environment where speed and uniformity are essential.

New Rice Bowl Concept to Revolutionize QSR Operations

The rice bowl concept is centered around pre-cooked, shelf-stable, and microwaveable packs of 200 grams of long-grain basmati rice, complemented by a range of rich, diverse gravies. These gravies include options such as a Classic Biryani, Spicy Cajun, Tangy Chinese, and Bold Korean flavors, each pack serving approximately 6-7 portions. Chatha Foods offers a matching protein for each gravy, sourced from their frozen range: crispy fried chicken pairs with the Chinese gravy, while spicy chicken popcorn enhances the Cajun option, bringing consistency and variety to QSR offerings.

Each rice bowl can be prepared in less than five minutes, with options for microwaving in 1.5 minutes or dipping the packs in boiling water for two minutes. According to Chatha Foods Limited, this concept is designed to improve kitchen efficiency, saving manpower, space, and time while guaranteeing the high standards QSR customers expect. By minimizing in-store preparation, the rice bowls reduce the potential for texture inconsistencies that arise from cooking in varied conditions.

Aiming for Consistency and Efficiency in Every Serving

Chatha Foods’ spokesperson shared that the rice bowl concept was developed to streamline back-end operations for QSRs, offering a robust solution that meets the specific needs of fast-food settings. By minimizing preparation time and standardizing flavors, Chatha Foods is positioning itself as a valuable partner for restaurants seeking to enhance their menu options without added complexity in the kitchen.

Scheduled to launch in the third week of November 2024, the rice bowls represent Chatha Foods’ latest initiative in the quick-service industry, designed to support seamless menu offerings for restaurants serving large volumes of customers. The addition of unique gravies and high-quality proteins not only provides variety but also aligns with current consumer preferences for bold flavors and quick service.