Celigo, Netizen forge ahead in APAC with SAP integration partnership

Celigo, a frontrunner in the Integration Platform as a Service (iPaaS) sector, continues to make significant strides in the Asia Pacific (APAC) region through a strategic alliance with Netizen, a distinguished SAP Platinum Partner. This partnership is set to bolster Celigo’s footprint in Thailand and Southeast Asia by embedding its advanced platform within Netizen’s Business Technology Transformation (BTX) strategy, promising to revolutionize operational efficiency and innovation for SAP users throughout the region.

Seree Satukijchai, CEO at Netizen, expressed enthusiasm about the collaboration, stating, “We are excited to partner with Celigo, whose integration system aligns perfectly with our SAP operational system. By combining these systems, we can enhance value and generate business value across various domains without limitations in data connectivity.” This partnership, initially forged last year, has already enabled Netizen to optimize internal processes and enhance client services significantly.

Celigo’s role in this alliance has been pivotal, helping Netizen expand its market share, elevate research and development efforts, and refine sales and marketing approaches. Furthermore, Netizen has shifted its focus towards revenue-generating activities, leveraging Celigo’s integration capabilities to support their customers more effectively. This shift marks a significant step in Netizen’s Business Technology Transformation (BTX) journey.

The collaboration has yielded tangible benefits for Netizen’s clientele through the “HoneyConn” solution, developed jointly with Celigo. This integration tool has streamlined operations, reducing task durations, personnel requirements, and errors in data integration, thereby enhancing overall work efficiency.

One notable success story is the implementation of HoneyConn for Do Day Dream PLC., a major health and beauty product manufacturer and distributor. This solution has seamlessly connected their POS data recording system with SAP, ensuring real-time transaction updates. The Head of Physical Distribution and MIS & IT at Do Day Dream highlighted the ease HoneyConn has brought to complex tasks.

Looking forward, Netizen and Celigo aim to extend the HoneyConn initiative to integrate with various ecommerce platforms across Asia, including TikTok, Shopee, and Lazada, catering to the surge in online product sales. George Polyzos, Vice President of APAC at Celigo, emphasized the partnership’s role in streamlining data integration for SAP customers, making it easier to connect SAP with diverse system operations.

Moreover, Netizen has set ambitious goals for further automation, including educating final-year university students about Celigo, establishing a Center of Excellence (COE) for automation technologies, and expanding automation initiatives to countries like Myanmar, Vietnam, Indonesia, and Japan. This ongoing technological evolution underpins Netizen’s commitment to integrating SAP systems with various operational systems to support business growth and expansion.

Seree Satukijchai lauded Celigo’s support throughout the partnership, highlighting the crucial role of their prompt resolutions and proactive assistance in bolstering operational resilience and ensuring business continuity. This partnership between Celigo and Netizen exemplifies the transformative power of strategic alliances in advancing business technology landscapes in Southeast Asia and beyond.

The collaboration between Celigo and Netizen represents a significant milestone in the advancement of business technology transformation in the APAC region. By leveraging Celigo’s iPaaS capabilities with Netizen’s expertise in SAP operations, this partnership is setting new benchmarks for operational efficiency and innovation. The focus on automation and integration showcases a forward-thinking approach to overcoming traditional business challenges, indicating a promising future for businesses in Southeast Asia aiming for digital transformation and enhanced competitive advantage.