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Drinks Industry News
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Will Coca-Cola counter Pepsi’s functional cola push with a U.S. rollout of Simply Pop?
Coca-Cola’s Simply Pop prebiotic soda could challenge Pepsi Prebiotic Cola. See how the beverage giants are shaping the functional soda market.
PepsiCo takes bold step with first prebiotic cola in the traditional category in 20 years
PepsiCo’s new Prebiotic Cola combines classic taste with gut-friendly fiber. Discover how this launch could reshape the cola category.
Som Distilleries and Breweries enters India’s mid-premium whisky segment with Mahavat launch as stock gains momentum
Som Distilleries enters the mid-premium whisky market with Mahavat. Can this bold move fuel premium growth and boost SDBL’s stock outlook?
How PepsiCo, Nestlé, and Coca‑Cola are using AI to optimize beverage launches in 2025
PepsiCo, Nestlé, and Coca‑Cola are using AI in 2025 to accelerate beverage R&D, optimize sales execution, and launch trend-driven products.
Which refrigerated tea brands are selling the fastest in the U.S. this summer and what is driving their growth?
Milo’s, Pure Leaf, Gold Peak, and more are driving U.S. refrigerated tea growth this summer. See what’s fueling the surge and whether it will last beyond 2025.
Which non-alcoholic RTD beverages are gaining the fastest consumer traction on TikTok in July 2025 and why?
Non-alcoholic RTDs are trending on TikTok in July 2025. Find out which categories are winning, why consumers are buying, and what this means for retail growth.
PepsiCo unveils prebiotic cola with low sugar and added fiber, reshaping traditional soda market
PepsiCo launches Pepsi Prebiotic Cola with 5g sugar, no artificial sweeteners, and 3g prebiotic fiber—first innovation in classic cola in 20 years.
Coca-Cola leadership change in Europe signals strategic shift as Luisa Ortega takes helm
Coca-Cola names Luisa Ortega as president of its Europe unit, replacing Nikos Koumettis. Analysts see growth, sustainability, and innovation driving her mandate.
How is Polar Beverages boosting regional brand exposure through the Beach Football League in New England?
Polar Beverages strengthens regional branding with Beach Football League Hampton Classic sponsorship, spotlighting seltzer in BFL Kids Zone event.
How beverage M&A is changing in 2025: From functional drinks to TikTok taste tests
Beverage M&A in 2025 is shifting toward gut-health sodas and TikTok-driven brands. Discover why PepsiCo’s Poppi deal is reshaping category strategy.