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Drinks Industry News
485 posts
Marumatsu reimagines traditional tea rituals with modern lifestyle experiences through renewed “san grams Sangram” identity
Japanese tea heritage brand Marumatsu revitalizes its "san grams Sangram" label with a renewed focus on daily tea rituals, sustainability, and global appeal.
ABC Fine Wine & Spirits extends 14-year collaboration with pediatric cancer foundation in Florida
ABC Fine Wine & Spirits renews its 14-year partnership with the National Pediatric Cancer Foundation to fund low-toxicity childhood cancer research.
All-In Podcast hosts unveil ultra-premium Besties All-In Tequila in exclusive collectors’ launch
All-In Podcast hosts launch Besties All-In Tequila, a $1,200 collectors’ bottle crafted in Jalisco. Explore its origins, taste profile, and market debut.
Is postbiotic fortification the next big thing in gut health for food brands testing innovations in 2025?
Explore how postbiotic fortification is reshaping shelf-stable gut-health foods in 2025. Learn market size, regulation, innovation, and future outlook.
Más+ by Messi named official hydration partner of Argentina national football team ahead of FIFA 2026 rollout
Más+ by Messi becomes Argentina National Team’s hydration partner as Messi returns to his roots, strengthening global beverage expansion and football brand equity.
Is allulose the next stevia in sugar alternatives and what makes it a compelling functional sweetener?
Learn how allulose compares to stevia and erythritol in taste, cost, regulation, and growth. Discover what makes it a potential sugar-alternative game changer.
Arkay Beverages sells 10% stake to Mexico’s largest spirits operator Licor Zone in $150m alliance
Arkay Beverages announces a $150M equity deal with Mexico’s top spirits firm Licor Zone to expand zero-proof production and deepen Latin America market roots.
Han Soju partners with LibDib to scale access to California’s beer and wine-licensed alcohol accounts
Han Soju selects LibDib to expand distribution across California's wine and beer-licensed venues, tapping into a vast mid-tier spirits opportunity.
How Adobe and Coca‑Cola are using Project Fizzion to redefine brand‑safe AI in global marketing
Discover how Adobe and Coca‑Cola are co-developing Project Fizzion to scale brand-safe AI marketing with creative precision and enterprise automation.
How Poppi grew from farmers market to $1.95bn acquisition: A startup case study
Discover how Poppi evolved from a homebrew soda to a $1.95B PepsiCo acquisition—powered by gut health trends, TikTok virality, and Gen Z loyalty.