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Cosmetic Industry News

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Wella’s IPO looks like a beauty growth story until the $2.29bn balance-sheet number enters the picture

Wella Company has filed for a New York Stock Exchange IPO after returning to profit and lifting adjusted EBITDA above $520 million. The owner of Wella Professionals, OPI, Clairol and ghd has delivered 22 consecutive quarters of constant-currency growth, but $2.29 billion of debt means the eventual valuation will depend as much on deleveraging as brand strength.
Luvme Hair’s focus on kinky straight wig care highlights how proper moisture, gentle detangling and storage can help preserve human-hair wig texture and longevity, while strengthening customer satisfaction in the growing premium wig market. Representative image.
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Luvme Hair turns kinky straight wig care into a retention strategy as human-hair wig market grows

Luvme Hair has released new guidance on maintaining kinky straight human-hair wigs, focusing on moisture, gentle detangling, reduced washing and careful storage. Behind the consumer advice is a broader e-commerce strategy in which product longevity, education and post-purchase satisfaction can influence repeat sales and brand loyalty.