Casago and Vacasa announce merger to transform vacation rental management

In a game-changing development for the vacation rental industry, Casago, a leader in vacation property management, and Vacasa, Inc., North America’s largest vacation rental platform, have announced a definitive merger agreement. The deal sees Casago acquiring Vacasa’s publicly traded shares at $5.02 per share—a move set to redefine vacation rental management with a blend of cutting-edge technology and locally driven service.

A Strategic Alliance to Empower Local Teams

This merger, slated to close by mid-2025, aims to create an unparalleled vacation rental management platform. By integrating Casago’s personalized service approach with Vacasa’s advanced technological capabilities, the combined company plans to deliver enhanced revenue opportunities for homeowners and elevated guest experiences.

Casago, which manages nearly 5,000 properties across the United States, Mexico, Costa Rica, and the Caribbean, has built a reputation for empowering local teams to provide tailored, high-quality service. Its founder and CEO, Steve Schwab, noted that the merger aligns with Casago’s mission to elevate service standards while preserving its homeowner-first philosophy.

Vacasa CEO Rob Greyber emphasized that the partnership would marry national reach with local expertise, enabling entrepreneurial teams to redefine property management for homeowners and vacationers alike.

How the Merger Will Benefit Homeowners and Guests

Homeowners who list with the newly combined entity stand to benefit from a robust infrastructure that integrates localised property management with technology designed to maximize income. Vacasa’s platform, which adjusts rental rates in real-time, will merge seamlessly with Casago’s customer-centric model to offer consistent, world-class service.

For vacationers, this merger promises access to thousands of professionally managed properties in popular destinations, supported by 24/7 guest services and an enhanced booking experience through both Vacasa’s app and website.

The collaboration also strengthens both brands’ relationships with top booking platforms like Airbnb, Booking.com, and Vrbo, ensuring that properties remain highly visible and competitive in a crowded market.

The Role of Technology and Strategic Investment

A key component of this merger is the involvement of Roofstock, a leading property technology (proptech) platform. Roofstock plans to provide strategic guidance, helping the combined company leverage cutting-edge technology to improve operations, guest satisfaction, and homeowner profitability.

Roofstock CEO Gary Beasley said the investment aligns with the company’s vision of empowering residential property investors. He views the merger as an opportunity to extend Roofstock’s technological expertise beyond single-family rentals to the broader vacation rental ecosystem.

Financial Details and Shareholder Benefits

Under the terms of the agreement, Vacasa’s shareholders will receive a 28% premium over the company’s 30-day volume-weighted average stock price and a 60% premium over its 90-day average price. The deal reflects a robust strategic evaluation conducted by Vacasa’s independent Special Committee, which sought to maximize shareholder value after a comprehensive review of strategic alternatives earlier in 2024.

Upon completion of the transaction, Vacasa will be delisted from Nasdaq, becoming a privately held company. This move enables greater flexibility to focus on long-term growth without the pressures of public market scrutiny.

What This Means for the Industry

The merger marks a transformative moment in the vacation rental sector. By combining their strengths, Casago and Vacasa are set to set a new standard for how vacation rentals are managed. Homeowners will gain access to an unmatched blend of technological innovation and local expertise, while vacationers will benefit from a seamless and reliable experience.

This strategic partnership represents a shift toward consolidation in an increasingly competitive market, enabling both brands to scale globally while maintaining their commitment to personalized, homeowner-focused service.

Expert Perspectives

Industry analysts suggest that this merger could be a precursor to broader consolidation within the vacation rental management sector. With companies like Airbnb and Vrbo dominating booking platforms, the ability to differentiate through service quality and technology will be crucial.

By pairing Casago’s locally driven service model with Vacasa’s scale and technology, the combined entity is poised to become a category-defining leader in vacation rental property management.