Bynder acquires EMRAYS to revolutionize digital asset management


Bynder, the market leader in digital asset management (DAM), has announced the acquisition of EMRAYS, a specialist in artificial intelligence (AI) search solutions for DAM. This acquisition enhances Bynder’s already remarkable user experience and improves asset findability for its users. The move solidifies Bynder’s commitment to utilizing AI in conquering the challenges of content management, especially in large enterprise deployments.

Seamless Integration: EMRAYS Technology Built for Bynder

Interestingly, EMRAYS was already a technology partner specifically designed for Bynder’s DAM platform. The technology is currently in use across a variety of customer accounts, enhancing their content experiences. For brands grappling with the monumental task of managing content at scale, EMRAYS’ capabilities, such as similarity search and duplicate finder, will streamline operations, making content discovery quicker and more effective.

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Efficiency Boost for Bynder Users: Less Time, More Value

With EMRAYS’ AI capabilities integrated into Bynder, DAM admins can drastically reduce the time and effort spent on asset management. The result? Lower management costs and faster, more relevant asset discovery. Siemens Healthineers, who employ the Bynder DAM platform across 30,000 users, have already experienced the advantages of EMRAYS’ AI search. It has allowed them to find images and content faster, thus improving their operational efficiency.

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Leadership Insights: Accelerating AI Roadmap and Delivering Value

Both CEOs, Bob Hickey of Bynder and Cliff Crosbie of EMRAYS, express excitement over the acquisition. Hickey points out that the acquisition is part of Bynder’s ongoing investment in AI and serves as further proof of its market leadership in the DAM sector. Crosbie, on the other hand, emphasized how AI in DAM is becoming a strategic necessity for marketers to improve customer experiences and achieve greater efficiency.

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By acquiring EMRAYS, Bynder aims to provide even more value to its customers, particularly in automating the management of an ever-growing volume of targeted content. With this strategic acquisition, Bynder continues to cement its position as an innovator and market leader in the digital asset management industry.

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