Brigade Group announces major expansion in Chennai with new residential and resort projects

Brigade Group, a leading real estate developer, has unveiled ambitious expansion plans in Chennai, targeting both the residential and hospitality industries. The company has entered into a joint development agreement with PVP Ventures Limited to develop a high-rise residential project spanning 2.5 million square feet over 16 acres in Perambur, Chennai. This project is anticipated to generate revenue of approximately ₹2000 Crores. Furthermore, Brigade Group has secured a 45-year lease to construct a 250-room resort along East Coast Road (ECR), marking a significant step in bolstering its hospitality portfolio, with discussions underway with top hoteliers to oversee the resort’s operations.

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, highlighted the strategic importance of Bengaluru, Chennai, and Hyderabad as central to Brigade’s growth strategy, particularly in the residential and hospitality sectors. The company’s expansion in Chennai is seen as a pivotal move, driven by the region’s dynamic growth in IT/ITeS, BFSI, manufacturing, automotive, and Global Capability Centers (GCC). Brigade’s extensive land bank, exceeding 12 million square feet of residential projects in Chennai, positions the city as its second-largest market after Bengaluru.

Nirupa Shankar, Joint Managing Director of Brigade Enterprises Limited, elaborated on the company’s vision for the hospitality sector, noting the addition of the ECR resort as Brigade’s inaugural resort property. This expansion is part of a broader strategy to increase Brigade’s total room count by 1200 keys over the next four years, aiming to meet the sophisticated needs of modern travelers by blending luxury, comfort, and exemplary service. The new resort is expected to significantly contribute to the hospitality sector’s growth in Chennai, enhancing Brigade’s overall portfolio.