Brazilian retailer Lojas Americanas deploys Zippin checkout-free technology

Brazilian retail chain Lojas Americanas has struck a deal with Zippin to deploy the latter’s checkout-free technology in its stores across Brazil, as per the latest retail technology news.

Lojas Americanas has been piloting Zippin’s checkout-free technology for nearly four months at a store in Rio de Janeiro. The next Lojas store to have the checkout-free shopping technology is expected to open shortly in Sao Paulo.

In June 2019, the Brazilian retail chain through its innovation vertical, “IF – Inovação e Futuro” (Innovation and Future), invested in Zippin to use the checkout-free technology exclusively in Brazil and develop new technologies for its Ame Go retail stores.

Zippin checkout-free technology is being deployed by Lojas Americanas. Photo courtesy of Fm-pas/Wikipedia.org.

Krishna Motukuri – co-founder and CEO of Zippin, commenting on the checkout-free technology used by the Brazilian retail chain,  said: “We chose to partner with Lojas Americanas not only because of their size and scope as a multi-billion-dollar retailer, but also due to their ability to deploy our technology quickly.

“We were able to go from a signed contract to a launched pilot in three weeks, and then from pilot to a live public store within two months.

“While other technology providers have announced deals and hinted at pilot stores, the new Lojas Americanas stores make Zippin the first company to deploy its checkout-free technology in a live, public store with a major retail partner.”

Ranging in size from 250 to 3000sft, the new checkout-free Ame Go retail stores will be located in high-traffic, mostly urban locations with a largely captive customer base, from financial districts and housing complexes.

Lojas Americanas’ Ame Digital app, with more than one million active users, will provide the customers access to the stores.

The Brazilian retail chain said it is also developing an automated Ame Box checkout-free store-within-a-store concept powered by Zippin.

Zippin’s technology leverages cameras, smart shelf sensors and machine learning to track both shopper behavior and product choice.

Headquartered in San Francisco, California,  Zippin was founded by industry veterans from Amazon and SRI with deep backgrounds in retail technology, AI and computer vision.

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