Blue Star unveils new energy-efficient deep freezers to boost India’s cold chain capabilities

Blue Star Limited has made a significant leap forward in the commercial refrigeration sector by introducing a new series of energy-efficient and eco-friendly deep freezers, ranging in capacities from 60 to 600 litres. Aimed at diverse customer segments for various applications, these deep freezers are designed to cater to the needs of dairy and ice cream vendors, frozen food industries, restaurants, convenience stores, the hospitality sector, and supermarkets. With prices starting from Rs 16,000/-, Blue Star aims to provide solutions that are both affordable and high in quality.

The new line of deep freezers is embedded with superior technologies ensuring efficient cooling and greater heat transfer. They are super tropicalized, capable of operating in up to 47℃ ambient temperatures, and feature a wide operating voltage range of 160V to 270V. Unique attributes such as elegant control panels with smart eye technology, square design with LED light, and Quadracool technology for uniform cooling, set these products apart in the market.

Blue Star reaffirms its commitment to the ‘Make in India, Make for the Globe’ initiative by manufacturing the entire range of deep freezers at its modern facility in Wada. This initiative is complemented by the addition of a new manufacturing line, following a significant capital investment, to produce the entire range starting from the smallest 60 litres units. The Wada facility, equipped with the latest automation technologies and BIS certification, along with the Ahmedabad plant, underscores Blue Star’s dedication to enhancing India’s manufacturing prowess.

With over 80 years of legacy, Blue Star is expanding its Commercial Refrigeration business to leverage growing market opportunities. The company’s portfolio spans across cold chain products and solutions catering to a myriad of sectors, aiming to enhance life by preserving produce efficacy, freshness, and flavour. Blue Star’s refrigeration products are distinguished by their use of eco-friendly technologies, including low-GWP refrigerants and insulation blowing agents, marking a first in India.

Blue Star’s investment in R&D infrastructure is a testament to its commitment to innovation, incorporating the latest global technologies into new product developments. The company’s extensive sales and service network, coupled with its Gold Standard program, ensures unparalleled customer service across India.

B Thiagarajan, Managing Director of Blue Star Limited, expressed optimism about the commercial refrigeration and cold chain solutions market, highlighting the company’s intent to introduce innovative, energy-efficient, and environmentally friendly products and solutions. Blue Star’s endeavor to lead in this segment is poised to significantly contribute to India’s cold chain logistics infrastructure, enhancing the preservation and life extension of perishables across various industries.