BLS International acquires 51% stake in SLW Media to expand global reach

BLS International, a leading global provider of visa processing and consular services, has signed a definitive agreement to acquire a 51% stake in SLW Media, a prominent sports management company, for Rs. 80.24 lakhs. This strategic acquisition is set to bolster BLS International’s global presence and enhance its brand equity.

SLW Media, with over 20 years of experience in the golf industry, aligns seamlessly with BLS International’s extensive network, which spans over 66 countries. This acquisition enables BLS to integrate SLW Media’s expertise in managing golf events with its existing visa and travel services, creating a comprehensive luxury experience for high-net-worth individuals (HNIs), corporate clients, and government officials.

Strategic Expansion into Sports Management

The acquisition reflects BLS International’s strategy to diversify and expand its service offerings into the rapidly growing sports and leisure sector. By incorporating SLW Media’s expertise in golf event management, BLS aims to create a one-stop solution that combines luxury experiences with its existing visa, travel, and hospitality services. This synergy is expected to elevate BLS International’s global brand equity and market position.

Shikhar Aggarwal, Joint Managing Director of BLS International, emphasized the significance of the acquisition: “By integrating BLS International’s unparalleled proficiency in managing vast customer networks with SLW Media’s profound expertise in global sports events, we are driving a transformative leap in our brand equity. This partnership acts as a powerful vehicle to elevate our global presence and position us strategically on the world stage. Our unified approach underscores our dedication to innovation and excellence, setting a new benchmark for success in international markets.”

SLW Media’s Perspective

SLW Media, known for its deep-rooted expertise in the golf industry, views the partnership as a strategic alignment of visions. A spokesperson from SLW Media stated, “We are excited to join forces with BLS International; our vision perfectly aligns with each other. Our deep-rooted expertise in the golf industry and sports management and BLS International’s global reach will lead to the creation of a powerhouse in the sports and leisure sector. With this association, we look forward to expanding our services, reaching new markets, and offering better experiences to sports enthusiasts.”

BLS International’s Track Record

Since its inception in 2005, BLS International Services Ltd. has set benchmarks in visa, passport, consular, e-governance, attestation, biometric, e-visa, and retail services. Recognized as one of India’s most valuable companies by Business Today Magazine and listed among Forbes Asia’s “Best Under a Billion” companies, BLS International has processed over 232 million applications to date. The company collaborates with over 46 client governments, including diplomatic missions and embassies, and operates a global network of more than 50,000 centres with a robust workforce of over 60,000 employees and associates.

This acquisition of SLW Media by BLS International signifies a strategic move towards becoming a global leader in both government services and luxury experiences. By leveraging SLW Media’s sports management expertise, BLS International is poised to enhance its service offerings and expand its global reach, setting a new standard for success in the industry.