Bending Spoons acquires Issuu in strategic expansion into digital publishing

Bending Spoons, a prominent technology company, has finalized the acquisition of Issuu, a top digital publishing platform known for its extensive reach and user engagement. This strategic move marks a significant milestone for Bending Spoons, which aims to enhance its portfolio and extend its influence in the digital publishing domain.

Headquartered in Palo Alto, California, Issuu has established itself as a leader in digital publishing, boasting over one million creators and marketers who use its platform annually. The platform attracts approximately 100 million unique users each month, underscoring its pivotal role in the digital content ecosystem.

Joe Hyrkin, CEO of Issuu, highlighted the platform’s robust market position and growth trajectory. He noted that Issuu has become the standard for digital content distribution, serving a diverse range of companies and publishers seeking to expand their digital reach. Hyrkin expressed confidence that Bending Spoons, with its extensive expertise and technological capabilities, is well-positioned to significantly amplify Issuu’s impact on a global scale.

Luca Ferrari, CEO of Bending Spoons, expressed admiration for the achievements of the Issuu team. Ferrari indicated that Bending Spoons plans to leverage its technological expertise to further advance Issuu’s capabilities and market presence. This acquisition aligns with Bending Spoons’ strategy of expanding its influence in the digital technology sector and enhancing its offerings.

The transaction involved comprehensive legal and financial advisory services. Issuu received legal support from Goodwin Procter and financial advisory from Lightning Partners. On the other hand, Bending Spoons was represented by Willkie Farr & Gallagher LLP for legal matters in the US and Germany, Kromann Reumert in Denmark, and Pérez-Llorca in Portugal. EY Advisory SpA provided financial and tax due diligence for Bending Spoons.

Founded in Denmark in 2006, Issuu has grown into a leading digital publishing platform, enabling over one million creators and marketers worldwide to showcase their content dynamically. The platform’s success is driven by its user-friendly interface and robust digital asset management capabilities.

Bending Spoons, known for its suite of popular digital technology products including Evernote, Meetup, Remini, StreamYard, and Splice, has served a billion users globally. The acquisition of Issuu is expected to enhance Bending Spoons’ offerings and expand its reach within the digital content and publishing sectors.

The integration of Issuu into Bending Spoons’ portfolio is anticipated to drive innovation and growth in the digital publishing space. With a shared vision of advancing digital content technologies, the collaboration aims to deliver enhanced solutions to businesses and content creators around the world.