Benchmark Email, a software as a service (SaaS) provider of sales and marketing solutions for SMBs, has acquired Contacts+, a subsidiary of identity resolution company FullContact.

According to Benchmark Email, the acquisition gives the scope to extend contact management tools to small businesses apart from integrating them with its products, that include Benchmark Email and BenchmarkONE CRM.

The transaction follows the $3 million of funding secured by Benchmark Email from Texas Capital Bank to make acquisitions and drive growth.

Contacts+ is a contact management solution whose apps for desktop and mobile enables professionals, teams, and small businesses to store and synchronize contacts across devices, scan business cards, and also clean contact data.

Chris Harrison – CEO of FullContact said: “We’re pleased that Benchmark recognizes the strength of the Contacts+ business, as well as its future potential to add customers and create new synergistic capabilities for the Small Business Market.

“Contacts+ is an independent FullContact subsidiary with separate business operations, enabling Benchmark to rapidly accelerate on its growth strategy. This change in ownership also reaffirms FullContact’s commitment to focus on our Person-First, Privacy-Forward Identity Resolution business.”

Benchmark Email said that Contacts+ mobile apps will gain footprint into the market of Apple and Android users.

Jonathan Herrick – Benchmark Email CEO said: “One of the most sticky features of our CRM product, BenchmarkONE, is that each contact record has a photo of the contact. Our small business users love that they can put a face to a name instead of working with impersonal data.

“With Contacts+ technology, we’re excited about helping users of both Benchmark and Contacts+ products augment their contact data even further and reach out to their contacts in more intelligent and effective ways.”

  Benchmark Email, Chris Harrison, Contacts+, FullContact, Jonathan Herrick, USA