Global footwear brand Bata is set to digitally revamp its merchandising and replenishment processes by implementing Blue Yonder’s SaaS-based Allocation & Replenishment solution. The move aims to meet diverse customer demands and achieve the company’s business objectives more effectively. Bata is renowned for selling over 150 million pairs of footwear annually and boasts a retail network comprising more than 5,300 stores worldwide.

Bata’s Challenges and Blue Yonder’s Solutions

Struggling with optimal product allocation across its retail and e-commerce channels, Bata has turned to Blue Yonder’s Global Professional Services for implementation. The collaboration is designed to improve the distribution of products according to customer needs, streamline operations for greater efficiency, and ensure proactive restocking of fulfillment locations, whether in stores or online.

“At Bata, we have always been dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together with Blue Yonder, we will redefine our landscape, setting new standards in innovation, sustainability and customer satisfaction,” said Barbara Franceschetto, global chief product officer at Bata.

Future Prospects: An Optimized Supply Chain

With Blue Yonder’s Allocation & Replenishment solution, Bata will be equipped to manage merchandising strategies, inventory plans, and end-to-end distributions. This will result in a more agile and responsive supply chain, allowing the company to make better business decisions and adapt quickly to changes in customer demand. The implementation also aims to seamlessly integrate with Bata’s seasonal assortment plans, evolving into an intelligent distribution strategy over time.

“Bata understands the importance of meeting customer demands effectively. They needed a supply chain solutions provider that could meet their current and future retailing needs. Our Blue Yonder solution will allow them to truly transform how they allocate and replenish merchandise to meet their consumer needs,” said Vince Beacom, senior vice president, Retail, Blue Yonder.

  Barbara Franceschetto, Bata, Blue Yonder, digital transformation, India, Vince Beacom