Barco unveils HDR by Barco: A revolutionary HDR solution for Cinemas at CinemaCon

Barco, a global leader in laser-powered cinema solutions, has announced the launch of HDR by Barco at CinemaCon in Las Vegas, marking a significant milestone in cinema technology. HDR by Barco stands as the industry’s first suite of High Dynamic Range (HDR) solutions making Barco’s innovative HDR lightsteering technology commercially available to cinemas worldwide.

The launch of HDR by Barco introduces a premium cinema solution that leverages the company’s patented lightsteering projection technology. This technology ensures that light is strategically deployed onscreen, enhancing the HDR presentation. Designed to support a seamless content pipeline from post-production to theater screens, HDR by Barco guarantees that audiences experience movies as filmmakers intended. This comprehensive ecosystem encompasses projectors for exhibitors, along with complementary technology and software toolkits for studios and post-production professionals.

At the heart of the HDR by Barco ecosystem is lightsteering, a laser projection technology unlike any other HDR system currently on the market. This groundbreaking approach allows the projector to direct light to specific areas within each frame, enhancing brightness, contrast, and color accuracy. “With lightsteering, we set out to create an HDR technology that would drastically improve the presentation of movies and storytelling onscreen,” stated Gerwin Damberg, EVP of Barco Cinema. The introduction of this technology represents a leap forward in achieving a new level of visual storytelling.

Barco’s commitment to innovation and collaboration with the creative and exhibition community has culminated in the development of a full ecosystem of solutions that streamline the workflow from content creation to onscreen presentation. With over 100,000 digital projectors shipped and 35,000 laser-powered screens installed globally, Barco is a trusted name among theater circuits seeking to provide exceptional entertainment experiences.

HDR by Barco enriches Barco’s extensive laser cinema portfolio, offering a premium solution that promises to captivate both moviegoers and filmmakers. CinemaCon attendees have the opportunity to experience this technology firsthand through daily demos at Barco’s exhibition space.

CinemaCon 2024, running from April 8-11 at Caesars Palace in Las Vegas, hosts Barco’s exhibit in the Roman Ballrooms. Open to all tradeshow pass holders and fully-registered attendees, the event offers a chance to witness the advancements in cinema technology, with Barco leading the way in innovation. Based in Kortrijk, Belgium, Barco is renowned for its contributions to visualization, networking, and collaboration technologies across healthcare, enterprise, and entertainment sectors.

The introduction of HDR by Barco at CinemaCon 2024 represents a significant evolution in cinema projection technology. By integrating lightsteering technology, Barco not only enhances the visual experience for audiences but also empowers filmmakers with a broader creative canvas. This development underscores the ongoing innovation in the cinema industry, promising to redefine movie presentation standards globally.