Baby diapers brand Joonya to re-enter US and foray into UK

Joonya, an Australian baby essentials brand, us set to make a comeback to the US market besides foraying into the UK market.

The non-toxic nappies and wipes brand said that it had built a strong customer bases in the US in 2018 and 2019. However, it had to take its baby wipes brand out of the US market mainly due to the Covid-19 pandemic and tariffs from China.

Joonya is now manufacturing the baby wipes in New Zealand and will be tariff-free. On the other hand, its diapers are being manufactured in Europe and will be launched alongside the comeback of the baby wipes.

The Australian baby essentials brand said that its diapers are made with a cotton blend and other sustainable materials, thereby making them comfortable and ultra-slim.

Baby diapers brand Joonya to re-enter US and foray into UK. Photo courtesy of Joonya/RASCO Enterprises Pty Ltd/EIN Presswire.

According to Joonya, the wood fluff in the core is certified by the Forest Stewardship Council (FSC) and uses a channel technology that has been proven in testing to help the baby drier for longer.

Richard Sexton – Joonya founder said: “Joonya is super excited to bring our award-winning baby wipes back to the USA market, and introducing our innovative eco-diapers should propel our brand forward in the American market. At around the same time we will be launching in the UK market where we feel there is strong support for products like ours.”