Australian bubble tea brand Chaffic to open store in Singapore
Chaffic, a brand of bubble tea hailing from Australia, is embarking on its international expansion with the launch of its inaugural store at Westgate, a prominent family and lifestyle mall situated in Singapore’s upcoming second Central Business District.
The official opening of the outlet is scheduled for Friday, 9th June, and will be commemorated with a series of celebratory activities taking place at Westgate from 7th to 11th June.
Having initially started in Fremantle, Perth, Chaffic has experienced rapid growth throughout Western Australia. The brand has gained recognition for its authentic tea brews and inventive blends, including the introduction of Australia’s first Tofu Milk Tea.
With a loyal following, Chaffic has developed an appreciation for various Asian-infused concepts, inspiring the brand to expand to Singapore. By doing so, Chaffic aims to uphold its commitment to innovation and diversify the range of bubble tea offerings available locally at affordable prices.
Upon its launch, Chaffic will present a selection of more than 40 distinctive tea blends. Each blend will be accompanied by an authentic tea brewed using traditional practices, enhancing the extraction of natural flavors and antioxidants while minimizing the need for artificial additives.
Kim Song — Chaffic Co-Founder said: “Our success in Australia has given us the confidence to expand beyond the country, and we are very excited to open our first overseas store here in Singapore – where bubble tea is a go-to beverage of choice and consumers are open to new concepts and tastes.”
Chaffic’s venture into the Singapore market signifies a significant milestone in its growth trajectory. The brand’s emphasis on high-quality ingredients and creative combinations has resonated with consumers, fueling its expansion within Australia. By introducing its unique bubble tea offerings to Singapore, Chaffic seeks to captivate the taste buds of local residents and offer a fresh and delightful experience.
The store opening at Westgate marks the beginning of an exciting chapter for Chaffic as it sets its sights on new horizons and endeavors to become a beloved bubble tea destination in Singapore.
Jennifer Jiang — Chaffic Co-Founder said: “Expanding into Singapore is also a natural progression for our business. We benefit from the country’s extensive supply chain network to enter other neighbouring markets, while leaning on her innovative workforce to develop creative blends that will constantly refresh and excite our customers in Singapore and across the region.”