ASG acquires mortgage lending and real estate software solution Homebot

Alpine Investors’ portfolio company ASG has acquired Homebot, a mortgage lending and real estate software solution, for an undisclosed price.

Homebot’s software solution is said to maximize repeat business for lenders and agents by helping consumers to build wealth via homeownership.

The deal marks the 25th acquisition for ASG and the second in the ASG Property Technology vertical. ASG is a software business that is engaged in buying, building, and operating vertical SaaS companies

Mark Strauch – Partner at Alpine Investors and Co-Founder of ASG said: “The U.S. homeownership market is valued at $30 trillion but is a largely ‘unmanaged’ asset class. Homebot is changing that. They’ve created a software solution that empowers homeowners with personalized financial insights while facilitating engagement with their loan officer and real estate agent.

“Homebot marks our first expansion into residential real estate software and we look forward to continuing their already impressive growth.”

Based in Denver, Homebot was established in 2015 by Ernie Graham (CEO) and Ira McMahon (CTO). The company is said to cater to thousands of loan officers across the US and is claimed to achieve an average 50% monthly engagement rate across millions of homeowners.

Ernie Graham – CEO and Co-Founder of Homebot said: “We knew after our first meeting that ASG was aligned with Homebot’s mission to reinforce the crucial relationship between lenders, agents, and their clients throughout the entire homeownership lifecycle.

“This acquisition was made possible by our shared focus on people, product, and growth. It will no doubt accelerate Homebot’s ability to help even more mortgage lenders, real estate professionals, homeowners, and buyers.”

Homebot’s financial advisor for the deal was GLC Advisors.

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