Aroma360 acquires NextScent to transform landscape of scent marketing
In a significant development for the scent marketing industry, Aroma360, a global leader in scent branding and marketing solutions, has announced the acquisition of assets from NextScent Inc. This move positions Aroma360 at the forefront of the industry, with NextScent’s executive team set to lead Aroma360 Pro. They bring decades of experience in fragrance and scenting, enhancing Aroma360’s capabilities in offering cutting-edge, eco-friendly air-care solutions.
Aroma360 is renowned for its innovative approach to scent marketing, enhancing brand and client experiences worldwide. With a portfolio that includes custom scents for global brands such as Disney, Marriott, and Ferrari, Aroma360’s reach extends over 30 countries. This acquisition integrates NextScent’s advanced air-care technologies, including the patented Ventus system, into Aroma360’s offerings, setting new standards for safety, efficacy, and environmental responsibility in scenting solutions.
Eduard Kotlyarov, Jr., President of Global Aroma360 LLC, highlights the impact of scent marketing: “The power of scenting and scent marketing has not only been proven to enhance the staff and client experience for your business, but many studies have determined that consumers will stay longer and spend up to 80% more where custom scenting has been used to influence the overall on-site, customer experience.”
Aroma360 Pro aims to revolutionize the commercial scent marketing sector, focusing on businesses with over 30 locations, leading brands, and prominent properties. By leveraging advanced fragrance technologies and Aroma360’s extensive network, clients can customize experiences that align with brand compliance and customer expectations.
David Amaral, former CEO of NextScent and President of Aroma360 Pro, expresses enthusiasm for the merger: “We are excited for this strategic move to incorporate the amazing fragrances, consumer solutions, and global reach of Aroma360 with the industry expertise and advanced technology from NextScent.” This partnership underscores the unmatched solution set available for enterprise clients to leverage the power of scent.
The acquisition of NextScent by Aroma360 marks a pivotal moment in the evolution of the scent marketing industry. By combining Aroma360’s extensive reach and expertise in scent branding with NextScent’s innovative air-care technologies, this merger not only expands the capabilities and solutions available to clients but also reinforces the importance of eco-friendly practices in the industry. The focus on creating sustainable, effective, and safe scenting solutions reflects a growing consumer demand for environmentally responsible options, setting a new benchmark for the future of scent marketing.