Apply Digital, a leader in global digital transformation, has announced its acquisition of Sisu, Inc., a distinguished digital agency based in Los Angeles, California known for its innovative design and extensive experience with global entertainment brands. This strategic acquisition is poised to significantly enhance Apply Digital’s creative capabilities and extend its footprint in the entertainment industry.

Strategic Expansion and Enhanced Capabilities

Gautam Lohia, Co-founder and CEO of Apply Digital, highlighted the value brought by Sisu’s two decades of experience. “Sisu brings over 20 years of innovative design work for iconic global brands,” Lohia noted. “Adding their seasoned expertise to our existing creative talents will bolster our capabilities to deliver best-in-class experiences. This, along with their extensive brand recognition in the entertainment industry, will enable us to grow and better support clients.”

With the completion of this acquisition, Apply Digital will expand its team to over 650 employees across eight global offices, including new ventures in Los Angeles. This growth marks a significant step in strengthening the company’s presence in the highly competitive entertainment sector.

Seamless Integration and Future Plans

Guild Copeland, President and Co-founder of Sisu, expressed enthusiasm about the integration. “This integration means we will get to work with a team that delivers end-to-end impact, from strategy and design to implementation and managed services,” Copeland said. “We’re looking forward to joining a fast-growing global organization that, like Sisu, puts their people first, embraces collaboration, and values innovation.”

Coleen Austin, Co-Founder and SVP of Product & People at Sisu, also commented on the collaborative potential with Apply Digital’s R&D team, The Lab. “By joining forces, we will be able to bring more value to all of our clients,” Austin stated. “We look forward to collaborating with The Lab to bring greater innovation to our products and experiences, and to further the reach of our loyalty and membership practice.”

The acquisition of Sisu by Apply Digital reflects a strategic move to not only expand their services but also to integrate Sisu’s proven creative prowess within Apply Digital’s broader digital transformation agenda. This merger is expected to generate a robust platform for innovation and customer engagement, particularly in the digital entertainment domain.

Apply Digital and Sisu will now operate as a unified force, aiming to leverage their combined strengths to deliver enhanced digital solutions and foster deeper customer relationships through innovative and user-centric designs.

  Apply Digital, creative capabilities, digital agency acquisition, digital transformation, entertainment industry, global digital strategy, Sisu Inc