Analytic Partners acquires Magic Numbers to strengthen market presence

In a major move within the marketing analytics sector, Analytic Partners has announced its acquisition of Magic Numbers, a prominent UK-based marketing analytics firm. This strategic acquisition is set to bolster Analytic Partners’ leadership in commercial analytics and deepen its foothold in the UK and EMEA markets. Magic Numbers will continue to operate under its own brand while integrating into the broader Analytic Partners network over time.

Strategic Acquisition to Enhance Market Reach

Analytic Partners, renowned for its innovative approach to marketing analytics, has finalized the acquisition of Magic Numbers, a move designed to expand its influence in the commercial analytics space. This acquisition enables Magic Numbers to leverage Analytic Partners’ extensive technology platforms, global reach, and operational scale. Although Magic Numbers will retain its independent brand identity, the integration process will begin gradually, allowing for a smooth transition and alignment with Analytic Partners’ extensive network.

The acquisition is expected to accelerate Analytic Partners’ efforts to solidify its market leadership and drive growth in the UK and broader EMEA regions. This strategic alignment aligns with Analytic Partners’ ongoing mission to enhance its offerings and broaden its market presence.

Leadership Insights and Future Prospects

Nancy Smith, President and CEO of Analytic Partners, expressed enthusiasm about the acquisition, acknowledging the significant contributions of Magic Numbers. She highlighted Analytic Partners’ role as a pioneer in commercial analytics and the potential synergies between the two organizations. Smith praised Dr. Grace Kite, the founder of Magic Numbers, for her achievements and emphasized the value that integrating Magic Numbers will bring to both companies’ clients and teams.

Dr. Grace Kite, Founder of Magic Numbers and training brand Magic Works, shared her optimism regarding the acquisition. She noted that both companies are aligned in their commitment to empowering clients with advanced tools and insights. Kite anticipates that the partnership will enhance their ability to deliver exceptional technology and support to clients globally.

Analytic Partners’ Recent Achievements

Analytic Partners has recently garnered recognition in The Forrester Wave: Marketing Measurement and Optimization, Q3 2023 report, affirming its status as a leader in marketing measurement and commercial analytics. The firm’s acquisition of Magic Numbers follows a period of significant growth, including the opening of a new office in Dallas and the addition of senior executives to its team.

Analytic Partners continues to offer adaptive solutions for marketing and business optimization, turning data into actionable insights that drive commercial success. Magic Numbers, with its expertise in data-driven marketing and practical training through Magic Works, complements this mission by empowering clients to achieve impactful business outcomes.