AI meets imagination: How Marble and HTC VIVERSE are accelerating immersive storytelling

HTC VIVERSE, the immersive 3D content platform developed by HTC Corporation, has launched a strategic collaboration with World Labs to simplify and accelerate virtual world creation through generative artificial intelligence. At the core of this partnership is Marble, a newly introduced generative 3D engine developed by World Labs, which converts text, image, and video prompts into interactive 3D environments. By combining Marble’s rapid generation capability with HTC VIVERSE’s worldbuilding and distribution framework, creators can now build immersive experiences faster, without losing control over creative direction or storytelling quality.

This development also introduces the latest initiative from World Labs, a company founded by renowned artificial intelligence pioneers including Fei-Fei Li, Justin Johnson, Christoph Lassner, and Ben Mildenhall. All four co-founders bring deep expertise in machine learning, generative AI, and computer vision, positioning Marble as a creator-focused tool engineered for accessibility, performance, and scalability.

Can AI-generated 3D worlds reshape gaming? Inside HTC VIVERSE and Marble’s creator-first alliance

The integration of Marble into the HTC VIVERSE ecosystem is designed to reduce the friction historically associated with 3D design and virtual world creation. With traditional methods requiring technical fluency in modeling software, environment scripting, and rendering engines, the entry barrier has been high for non-technical creators. Marble simplifies this by offering a generative workflow where creators describe a concept using everyday language or visual references, and receive a rendered 3D environment in return.

This process becomes even more powerful when those generated worlds are refined within HTC VIVERSE, which provides the tools for adding interactivity, game mechanics, storytelling layers, and monetization opportunities. According to Andranik Aslanyan, Head of Growth at HTC VIVERSE, the goal is to usher in a new era of 3D content creation characterized by intelligence, interoperability, and creative freedom. He emphasized that artificial intelligence in this context is not a replacement for creators but a creative partner that accelerates the journey from concept to execution.

Can AI-generated 3D worlds reshape gaming? Inside HTC VIVERSE and Marble’s creator-first alliance

The collaboration has already resulted in the development of three immersive experiences that demonstrate how artificial intelligence can enable creators to go from prompt to playable content. These examples serve as practical validation of the Marble and HTC VIVERSE toolchain.

The first project, titled Whiskerhill, transforms a Marble-generated fantasy environment into a game with simple quests. Inspired by HTC VIVERSE’s Pet Rescue mini games, it illustrates how basic 3D generation can be enhanced with mechanics and interactivity using VIVERSE’s tools.

Whiskerport takes the concept further by stitching together multiple Marble-generated environments into a multi-scene game, where completing tasks in one area unlocks portals to the next. This game highlights HTC VIVERSE’s new multi-scene feature, which supports level-based game design and extended narrative progression.

Clockwork Conspiracy is a fully original multi-scene game crafted using Marble’s 3D generation service and HTC VIVERSE’s editing capabilities. It underscores how creators can use the Marble engine to curate assets and HTC VIVERSE to develop cohesive, interactive experiences across multiple environments.

These three projects underscore how generative artificial intelligence is no longer limited to passive content creation. With the right platform, it becomes a springboard for building dynamic, playable, and narratively rich digital worlds.

Can AI-generated 3D worlds reshape gaming? Inside HTC VIVERSE and Marble’s creator-first alliance

The collaboration between HTC VIVERSE and World Labs is grounded in a shared belief that generative artificial intelligence should expand what creators can achieve, not replace their creative intuition. The tools developed by both entities are meant to assist with early-stage ideation, rapid prototyping, and environmental scaffolding. However, the tone, storytelling, interactivity, and creative identity of the final product remain firmly in the hands of human creators.

Fei-Fei Li, Chief Executive Officer of World Labs, stated that the collaboration represents a new type of workflow, one that allows creators to turn ideas into interactive experiences at speed. This sentiment reflects a broader trend across creative industries, where artificial intelligence is being integrated as a co-creative agent rather than a substitute for human decision-making.

HTC Corporation has also emphasized transparency and consent in the use of artificial intelligence. Creators using Marble within HTC VIVERSE will be given options to control how their data is used to train machine learning models. This ensures that user inputs and creative decisions are respected throughout the development lifecycle.

Can AI-generated 3D worlds reshape gaming? Inside HTC VIVERSE and Marble’s creator-first alliance

While image generation and text generation have seen widespread adoption, 3D content generation has remained technically challenging due to the complexity of spatial rendering and scene composition. Marble addresses this by enabling multi-modal inputs and fusing artificial intelligence with 3D asset libraries and procedural generation models.

The three immersive environments launched through the HTC VIVERSE integration show that this complexity can now be managed by tools designed for creators without engineering backgrounds. Whether the goal is gaming, education, storytelling, or social experience design, Marble and HTC VIVERSE together offer a workflow that compresses development cycles from weeks or months into hours.

This evolution comes at a time when industry platforms such as Unity Technologies and Epic Games’ Unreal Engine are experimenting with artificial intelligence features, but often still require extensive technical overhead. HTC VIVERSE appears to be targeting creators who want a simpler, low-code approach that still delivers professional-grade results.

Can AI-generated 3D worlds reshape gaming? Inside HTC VIVERSE and Marble’s creator-first alliance

The integration of Marble into HTC VIVERSE reflects a broader evolution in the creator economy. Platforms are no longer just hosting content; they are now competing on how quickly and efficiently they can empower users to create. By removing friction from worldbuilding and providing a creator-first design philosophy, HTC Corporation is aiming to attract the next generation of digital creators, educators, independent game developers, and virtual artists.

The strategic alignment with World Labs also adds a layer of academic and technical depth to the initiative. With leaders like Fei-Fei Li and Justin Johnson behind Marble, the artificial intelligence architecture backing these tools is not just novel but grounded in rigorous research. This positions HTC VIVERSE as a viable platform for experimentation and innovation in 3D content, particularly as artificial intelligence adoption becomes more normalized across creative sectors.

Looking ahead, this partnership is likely to influence how other immersive platforms, including those in augmented reality, mixed reality, and metaverse development, integrate artificial intelligence. By setting a precedent for transparent, creator-controlled, and high-quality generative workflows, HTC VIVERSE and World Labs are contributing to a new standard in digital experience creation.