Aayush Wellness introduces tobacco-free herbal pan masala
Aayush Wellness Limited (BSE scrip code: 539528), previously known as Aayush Food and Herbs Limited, has launched a revolutionary product aimed at transforming the chewing habits of India’s vast consumer base. The newly introduced Aayush Tobacco-Free Herbal Pan Masala & Gutka is designed as a healthy alternative for the 27.49 crore consumers of gutka and pan masala in India. This innovative product is affordable, tobacco-free, supari-free, non-spitting, and non-addictive, offering the traditional sensory experience without the health risks associated with tobacco and supari.
In 2023, Indian consumers spent approximately Rs. 423 lakh crores on gutka and pan masala, which are linked to various health issues, including cancer. “India has the highest number of gutka and pan masala consumers in the world,” stated Mr. Naveena Kumar, Managing Director of Aayush Wellness Ltd. Despite government efforts and rising awareness, the consumption of these harmful products is on the rise, contributing to public health and hygiene issues.
The newly launched Aayush Herbal Pan Masala blends natural herbs and potent Ayurvedic ingredients known for their digestive benefits and aromatic properties. This unique formulation includes Kaunch Beej, Tamarind, Amla, Turmeric, Melon Seeds, Cardamom, Kesar, Ashwagandha, Mulethi, Menthol, and other herbs, ensuring a delightful and health-conscious chewing experience. It’s designed to be spit-free, aligning with India’s Swachh Bharat mission, and promotes oral hygiene and fresh breath without any harmful additives.
“Our goal at Aayush Wellness is to raise Indian health standards and bring about a revolutionary change in the healthcare and wellness ecosystem,” added Mr. Kumar. The company plans to collaborate with government and non-government organizations to promote healthier choices among consumers. This initiative reflects a significant step towards reducing the health burdens associated with traditional chewing habits, offering a product that maintains cultural traditions while ensuring public health and safety.
The launch of Aayush Tobacco-Free Herbal Pan Masala is a strategic and timely intervention in the Indian market, aiming to curb the alarming trend of harmful chewing products. By providing a healthier alternative that does not compromise on taste or cultural significance, Aayush Wellness Limited is positioning itself as a leader in the health and wellness sector, potentially setting a new standard for consumer products in India.