WarRoom Cellars launches Bubble Butt rosé wine seltzer cans

WarRoom Cellars, a Santa Margarita based wine producer, has joined forces with Total Beverage Solution (TBS), to launch a new canned rosé wine seltzer called Bubble Butt in the US.

The new Bubble Butt Rosé Seltzer has been rolled out in 250ml cans.

According to WarRoom Cellars, the canned rosé wine seltzer contains 8.4% alcohol, which is nearly twice the average alcohol available within the competitive range of hard seltzers.

Bubble Butt is said to have been made from classic California wine grapes, Burger and French Colombard, which are harvested at low sugar levels of 16-17 degrees Brix.

As per WarRoom Cellars, the lower Brix results in more vibrant acidity and crisp and refreshing flavors. Seltzer is immediately added prior to canning for reducing the alcohol to 8.4% and to give a superior sparkling profile, said the Californian wine producer.

Evan Nelson – WarRoom Cellars Director of Sales said that Bubble Butt “combines three fast-growing categories – rosé wine, sparkling wine, and hard seltzer, and we’re canning it at super high carbonation levels, almost as much as Champagne.”

Bubble Butt Rosé Seltzer is being sold in a pack of four, priced at $13.99.

Initially, Bubble Butt is launching in Texas, Florida, Georgia, North and South Carolina, Maryland, Virginia, Minnesota, Delaware, Washington DC, Washington State, and California.

While WarRoom produces the new canned rosé wine seltzer, Total Beverage Solution will handle its national sales.

Matt Brown – Total Beverage Solution Senior Brand Manager said: “We’re excited about the potential of such a fun and innovative brand.”