Exhicon Events Media orchestrates critical bio-economy talks between India and Brazil

In a move to bolster international collaboration, Exhicon Events Media Solutions Limited has been selected to manage a high-profile delegation of sugar and bio-energy sector leaders heading to Brazil. The Indian Sugar and Bio-Energy Manufacturers Association (ISMA) has entrusted Exhicon’s MICE (Meetings, Incentives, Conferences, and Exhibitions) division with the complex task of overseeing the delegation’s travel, logistics, and event coordination from October 6 to October 13, 2024.

This delegation, led by Sanjeev Chopra, Secretary of the Ministry of Consumer Affairs, Food, and Public Distribution in India, is set to focus on advanced production practices and fostering bilateral cooperation. The delegation will include senior government officials and industry leaders from India’s sugar, bio-energy, and allied sectors.

One of the key highlights of this mission is the Policy Dialogue and Bio-investment Outlook on Advancing a Bio-Economy. Organized by ISMA in partnership with Brazil’s UNICA (Brazilian Sugarcane Industry Association), this event will be held on October 7, 2024, at the Radisson Hotel Paulista in São Paulo. The event will feature discussions on policy and investment opportunities in the bio-economy, a growing sector critical to sustainable economic development.

Invest India will play a pivotal role as the Knowledge Partner, adding strategic depth to the discussions. Experts believe that this mission is crucial for India to exchange knowledge and explore investment opportunities in Brazil’s booming bio-economy. Deepak Ballani, Director General of ISMA, emphasized the mission’s importance, noting that it provides a significant opportunity for both countries to enhance their bio-energy capabilities and deepen collaboration.

Exhicon’s growing reputation in managing high-profile government events and missions has positioned it as a key player in this space. Director of Government Business at Exhicon, Asgar Khan, stated that the company is fully equipped to handle outbound and inbound delegations, highlighting their experience in managing complex government missions as part of their New Delhi-based MICE Business vertical.

This event is set to be a turning point in India’s sugar and bio-energy sectors, with the delegation expected to bring back valuable insights from one of the world’s leading bio-economy nations. Experts predict that the collaboration between India and Brazil could accelerate advancements in the bio-energy sector, which is increasingly seen as essential for sustainable energy production and economic growth.

Expert Opinion

Industry experts are lauding this initiative as a major step forward for the bio-economy. They highlight the potential for India to leverage Brazil’s advanced bio-energy technology to enhance its own domestic production. Many believe that this mission could open doors for substantial investment in bio-energy infrastructure back home, with the Indian government showing a keen interest in renewable energy as part of its long-term sustainability strategy.

Ballani noted that the success of this delegation could mark a new era of bio-economic cooperation between the two nations, helping to strengthen global energy security while also addressing climate change concerns.