EaseMyTrip expands with new franchise store in Bhopal

EaseMyTrip.com, a leader in India’s travel technology landscape, has inaugurated its first franchise outlet in Bhopal, Madhya Pradesh, marking a key expansion of its retail footprint across the country. This new outlet, situated strategically in Maharana Pratap Nagar Zone 2, aims to enhance the travel planning experience for local customers by offering a comprehensive range of services including flight and hotel bookings, bus and railway tickets, luxurious vacation packages, cruises, group travel, and visa assistance.

The store’s vibrant interior mirrors the brand’s commitment to customer-centric service, reflecting EaseMyTrip’s ethos of providing tailored travel solutions. Co-Founder Mr. Rikant Pittie emphasized the franchise model’s role in tapping into the offline market to better serve customer demands. “With each store launch, we expand our geographical footprint and connect more closely with customers, enhancing their travel experiences with our exceptional offerings,” said Pittie.

Launched early last year, the EaseMyTrip Franchise brand has swiftly increased its presence with 16 stores now operational across India. The Bhopal store is part of a broader strategy to establish a strong offline presence, catering to diverse customer needs efficiently. Each location is designed to uphold the company’s standards of customer satisfaction and service excellence.

This approach not only broadens EaseMyTrip’s market reach but also solidifies its position within the Indian travel industry. As the company continues to expand, it remains focused on understanding and fulfilling the evolving needs of travelers, aiming to offer seamless and enriching travel experiences.

The expansion of EaseMyTrip into franchise-based retail outlets represents a significant step in blending online convenience with offline accessibility. This strategy allows the company to reach a broader audience, providing personalized service that can enhance customer loyalty and brand strength in a competitive market.