Amber Group expands into washing machine segment through JV with Resojet
In a significant development within the consumer durables sector, The Amber Group, a renowned market leader in Room Air Conditioners (RAC), RAC components, and non-RAC components, has announced its expansion into the washing machine segment. This strategic move is facilitated through a 50% joint venture (JV) with Telangana-based OEM Resojet Pvt Ltd, a subsidiary of the Radiant group company known for its prowess in manufacturing fully automatic front-load and top-load washing machines.
This joint venture heralds a new chapter for Amber Enterprises as it ventures beyond its traditional stronghold of air conditioners to embrace the dynamic and growing washing machine and component segment. By aligning with Resojet, Amber Enterprises not only diversifies its product portfolio but also consolidates its position within the broader consumer durables market.
A spokesperson for Amber Enterprises highlighted the significance of this partnership, stating, “This joint venture is a significant step forward for Amber Enterprises as we continue to expand our presence in the consumer durables market. By partnering with Resojet, we gain access to their expertise in manufacturing washing machines, allowing us to offer a wider range of high-quality products to our customers.”
The collaboration between Amber Enterprises and Resojet is poised to bring more value to customers, further strengthening the groups’ association across various consumer electronics and durable products. The joint venture aims to enhance Amber’s capabilities in the business of manufacturing fully automatic top-load and front-load washing machines and their components, thereby providing more comprehensive solutions to its customer base.
This strategic venture between Amber Enterprises and Resojet marks a pivotal moment in the consumer durables sector, signaling a trend towards diversification and strengthened product offerings. Such collaborations not only enhance the competitive edge of the companies involved but also offer consumers a wider range of innovative and high-quality options in the market.