7‑Eleven launches new sports drink 7-Select Replenish

US convenience stores chain 7‑Eleven has introduced – 7-Select Replenish, a new sports drink that can replace electrolytes and minerals lost during exercise or strenuous activity.

7-Select Replenish details

7-Select Replenish is claimed to contain no artificial sweeteners or high-fructose corn syrup. The new 7‑Eleven sports drink, which is sweetened with stevia and real sugar, will help meet sodium, potassium, calcium and magnesium requirements.

The electrolyte hydration beverage is said to be packed with 15 grams of sugar and 60 calories per serving or 150 calories per 28-ounce bottle.

Commenting on the launch of 7-Select Replenish, Tim Cogil – senior director of 7‑Eleven private brands, said: “7‑Eleven is one of the leading beverage retailers for a reason. We listen to our customers, stay ahead of the latest trends and offer refreshing drinks you can’t find anywhere else. 7-Select Replenish has received great reviews and is an effective thirst-quencher whether recovering from a tough workout or just needing to cool down on a hot summer day … or any day.”

7-Select Replenish product image

7-Select Replenish – the new sports drink launched by 7‑Eleven. Photo courtesy of 7-Eleven, Inc.

Where can you buy 7-Select Replenish

7-Select Replenish, which is available exclusively at 7‑Eleven stores, contains 100% of the daily values of vitamins A, E, Niacin (B3), B5 and Pantothenic Acid (B6) per 12-ounce serving.

7-Select Replenish flavors | 7-Select Replenish price

The new 7‑Eleven sports drink is available in lemonade, orange mango, cucumber mint, and guava splash flavors. The suggested retail price of 7-Select Replenish is $1.99 and customers currently can avail a limited-time buy one-get one free offer.

Joe DePinto – president and CEO of 7‑Eleven,  commenting on 7-Select Replenish launch, said: “As with all 7‑Eleven private brand products, we wanted to make sure our new sport drink would stand out in quality, taste, uniqueness and value.

“We benchmarked against the best and added differentiated attributes that we know our customers are seeking.”

7‑Eleven had recently introduced Quake, a pre-workout type energy drink, which is available in four flavors.