Zigly, a pioneering brand under Cosmo First Limited and India’s first tech-enabled omnichannel pet care brand, has marked its entry into the Jaipur market with the opening of its first experience center in Vaishali Nagar. The new store, spanning 1428 sq. ft. at Plot no 273, Ground Floor, Gom Defence, Khatipura Road, offers a range of services, including veterinary care, pet spa, and grooming services.
Rising Demand in the Indian Pet Care Industry
With smaller families and increasing income levels, the Indian pet care industry is witnessing a surge in demand. Average spending on pets has significantly increased, particularly with the penetration of pet care services in untapped markets. Vaishali Nagar, a renowned upscale neighborhood in Jaipur, presents an ideal location for Zigly’s store, offering easy access to quality pet care for local pet families.
Strategic Nationwide Expansion
Pankaj Poddar, Group CEO of Cosmo First, elaborated on Zigly’s expansion strategy, stating, “Zigly has strategically expanded its services to Tier II markets as part of our nationwide growth initiative.” In the past two years, Zigly has successfully inaugurated 24 stores across India. The Jaipur store launch aligns with Zigly’s ambitious plan to establish 100 stores within the first five years of operations. Zigly aims to secure a significant share in the Indian pet care market, growing annually at a rate of 25%.
Enhancing Customer Experience and Accessibility
Zigly focuses on increased brand visibility and customer touchpoints, striving to be more accessible and committed to ensuring the highest level of customer satisfaction. The Jaipur store is part of Zigly’s recent expansion into markets like Lucknow, Indore, and Noida.
Burgeoning Market in Tier 2 Cities
Sushen Roy, Business Head at Zigly, highlighted Jaipur’s potential as a promising market for the pet care industry. He expressed confidence in Zigly’s ability to meet the growing demand for pet care services in the city, especially in Vaishali Nagar.
Comprehensive Pet Care Offerings
Zigly offers an extensive range of services, including fully equipped veterinary clinics, diagnostics, surgery, pharmacy, grooming, spa, and salon. In addition, Zigly features a specially designed clothing line for pets and hosts launch parties celebrating the bond between pets and their families with engaging activities like pet photography and games.
This expansion of Zigly in Jaipur marks a new chapter in enhancing the pet care ecosystem in India, promising unparalleled services for pets and their owners.
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