Direct sales company Younique has launched Younique Beauty Guide, its first Augmented Reality (AR) try-on tool aimed at bridging the gap between an online and on-site shopping experience.

Younique Beauty Guide, which serves as a diagnostic tool, uses facial analysis to enable the consumers to virtually try on the brand’s premium cosmetics before they buy.

The web-based app is expected to improve consumer satisfaction by helping every Younique Presenter in suggesting the right cosmetic products and product shades for the customers.

Melanie Huscroft – Younique co-founder and chief visionary officer, commenting on the launch of the Younique Beauty Guide app, said: “Since the very beginning, Younique has always been a brand at the forefront of technology.

“We are so excited to revolutionize the industry again with the Younique Beauty Guide—our new augmented reality tool—that is globally seamless and leverages innovation to further our mission that transcends borders, cultures, languages, and ultimately affects the mainstream perception of both inner and outer beauty.

“We believe every woman is unique, and with our new tool we can now help our Younique Presenters and consumers discover what makes them feel the most beautiful.”

Accessed online through both a mobile and desktop experience, the user can virtually try on shades from seven different cosmetic categories, including Foundation, Blusher, Mascara, Brow Liner, Eyeliner, Eyeshadow, and Lip.

Younique Beauty Guide, which will be pre-loaded with the brand’s new product launches, will help Younique Presenters and consumers discover their favorite products and shades before their launch. This includes the Moodstruck Pressed Shadow collection, which is set to launch on 1 September 2019.

Younique Beauty Guide will be available online to Younique’s worldwide sales network of Younique Presenters and consumers in more than 13 countries at the company website.

Younique was founded by brother-sister team Derek Maxfield and Melanie Huscroft in 2012 to uplift, empower, validate, and ultimately build self-esteem in women around the world.

  Melanie Huscroft, Younique, Younique Beauty Guide