YES BANK has launched a new credit card called Yes Private Prime Credit Card for affluent and ultra HNIs in India.

According to the Indian commercial bank, the new credit card offers global privileges and experiences across travel, hospitality, lifestyle, entertainment, dining, wellness, and others.

Yes Private Prime Credit Card, which is available on the Mastercard World Elite platform, provides exclusive concierge service, features and benefits.

Porush Singh – Mastercard South Asia Division President said: “Mastercard is pleased to partner with YES BANK for the launch of the Mastercard World Elite- Yes Private Prime credit card. India has more than 700,000 millionaires, and the number is growing by 12-13% every year.

“These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.”

Yes Private Prime Credit Card is a strictly by-invitation-only lifestyle Credit Card that is said to offer unique Customer Value Proposition along with a range of experiences.

Rajanish Prabhu, YES BANK Credit Cards and Merchant Acquisition Head said: “The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. At YES BANK, we believe in delighting customers by customizing the most rewarding experiences for them.

“With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences. We are confident that the extensive rewards and benefits bundled with this card will appeal to this segment.”

  Banking industry news, India, Mastercard, Porush Singh, Rajanish Prabhu, Yes Bank