Yerbaé Brands expands partnership with Sprouts Farmers Markets for enhanced visibility

Yerbaé Brands Corp, a burgeoning plant-based energy beverage company, has announced a significant expansion of its partnership with Sprouts Farmers Markets, a renowned national leader in the Natural Grocery sector. This expansion will see Yerbae prominently placed in front coolers, enhancing its visibility and accessibility for health-conscious consumers in 250 Sprouts locations.

Strategic Growth for Yerbaé in the Natural Grocery Market

The expansion is set to bolster Yerbaé’s presence in the natural grocery market, especially with increased distribution in key regions like Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida, and Tennessee. This collaboration signifies a substantial growth opportunity for Yerbaé, aligning with Sprouts’ dedication to high-quality natural products.

Enhanced Consumer Access with Front-End Cooler Placement

Yerbaé will be expanding its second point of distribution within each Sprouts location to a half shelf placement in the front-end merchandising coolers. These coolers are strategically located near check stand registers, ensuring that Yerbaé’s plant-based energy beverages are conveniently accessible to shoppers.

Yerbaé Brands Corp and Sprouts Farmers Markets Strengthen Partnership for Greater Market Reach. Photo courtesy of Business Wire.

Executives Express Optimism Over Expanded Partnership

Todd Gibson, co-founder and CEO of Yerbaé, expressed enthusiasm about the expanded partnership. “The strategic positioning near check stand registers ensures that Yerbae is not only convenient but also top-of-mind for health-conscious shoppers,” Gibson stated, highlighting the significance of this milestone for Yerbaé.

Implementation Set for the New Year

The authorization for Yerbaé’s expanded presence in Sprouts’ front-end coolers is slated for implementation in the new year. This marks a new chapter in the successful collaboration between Yerbaé Brands Corp and Sprouts Farmers Markets, reflecting a shared commitment to providing health-conscious, natural products to consumers.

The expanded partnership between Yerbaé and Sprouts Farmers Markets represents a strategic move in the natural grocery market, promising increased visibility and accessibility for Yerbaé’s plant-based energy beverages to a broader consumer base.