Wipro said that its dynamic digital signage solution, Wipro VisionEDGE will serve as the backbone for Bowling Center TV (BCTV), to enable the digital out-of-home television network to transform the bowling center experience across the US.

Bowling Center TV is the result of a collaborative effort between Strike Ten Entertainment, the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners.

Supported by a team of top-tier technology partners, including Cisco and Wipro VisionEDGE, Bowling Center TV aims to revolutionize the way audiences engage with the beloved sport of bowling while providing brands with new and exciting opportunities to engage with these audiences.

Harnessing the power of Wipro VisionEDGE, Bowling Center TV will be powered by a network of over 13,000 flat-screen TVs, seamlessly integrated with the centralized, cloud-based management and endpoint processing capabilities of Wipro VisionEDGE. This integration will be complemented by Cisco’s reliable, flexible, and secure networking products, ensuring a smooth and efficient broadcasting experience.

Each bowling center within the network will feature strategically placed Bowling Center TV screens, enveloping consumers with engaging content throughout their visit. The Bowling Center TV network is set to be deployed across 1,000 bowling centers nationwide.

Cliff Kaplan — Bowling Center TV Chairman said: “The collaboration between Cisco and Wipro was an obvious choice for us, given their world-class products, solutions, and support. By harnessing the power of cutting-edge technology, this partnership is set to reshape the bowling center experience for tens of millions of consumers across the BCTV network of centers by ushering in a new era of audience engagement and immersive experiences.”

With Wipro VisionEDGE at its core, Bowling Center TV promises to redefine the entertainment landscape within bowling centers, offering an immersive and captivating experience for patrons. The digital out-of-home television network will captivate audiences, showcasing a range of dynamic content that enhances the overall bowling experience. From compelling promotional campaigns to engaging sports programming and interactive elements, Bowling Center TV is expected to captivate visitors and create new avenues for brand engagement.

The launch of Bowling Center TV powered by Wipro VisionEDGE marks a significant step forward in the evolution of bowling center entertainment. By seamlessly integrating technology, content, and engagement, BCTV aims to create a vibrant and immersive atmosphere that enhances the overall bowling experience for visitors across the country.

Malay Joshi — Wipro Senior Vice President and Sector Head of  Communications, Retail, Connectivity & Services said: “Wipro VisionEDGE and BCTV represent a significant breakthrough in the digital signage and out-of-home industry, enabling targeted customer engagement.

“Bowling centers boast highly engaged audiences and offer unique experiences. We are thrilled to leverage our dynamic, omni-channel solution powered by VisionEDGE to maximize content synchronization, on-screen layered content, targeted distribution, advertising revenue opportunities, and operational efficiency.”

  bowling, Bowling Center TV, BPAA, Cisco, Cliff Kaplan, digital signage, Equity Sports Partners, Malay Joshi, Strike Ten Entertainment, USA, Wipro, Wipro VisionEDGE