Wipro partners with RELEX Solutions to enhance supply chain management for retailers

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Wipro Limited has announced a significant partnership with RELEX Solutions, a leader in unified supply chain and retail planning solutions. This strategic alliance leverages Wipro’s expertise in the retail and Consumer Packaged Goods (CPG) sectors and combines it with RELEX’s advanced AI-powered platform, designed to optimize various aspects of the supply chain, from demand forecasting to operations planning. This move promises retailers, wholesalers, and CPG companies improved sales, cost-efficiency, and reduced waste.

Optimizing Demand Forecasting for the Modern Retail Landscape

Wipro’s Senior Vice President and Sector Head of Consumer and Life Sciences, Srini Rajamani, emphasized the importance of demand forecasting in today’s complex retail environment. According to Rajamani, the surge in omnichannel retailing has increased the difficulty of inventory planning, pushing Wipro’s clients to adopt cutting-edge technologies to remain competitive. Through this partnership, Wipro aims to enhance its offerings, employing advanced analytics and AI from RELEX to provide its clients with better insights and management tools, enabling them to keep pace with market dynamics and optimize their supply chains.

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Integrated Supply Chain Management Powered by AI

RELEX Solutions brings a comprehensive, unified platform that enables retailers and CPG firms to streamline their entire supply chain across all channels. This platform integrates data for real-time analysis, improving collaboration with suppliers and enabling efficient resource and demand planning. It also supports various supply chain functions such as merchandising, inventory management, and operations planning, providing a holistic view to drive efficiency and profitability.

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Success Stories Highlight Potential Impact

RELEX Co-founder and Group CEO, Mikko Kärkkäinen, shared early success with a U.S. grocery wholesaler, which, through their unified platform, achieved measurable improvements in forecasting, replenishment, and space planning. Kärkkäinen expressed confidence in replicating these results for other clients, noting that the collaboration with Wipro would empower more retailers to centralize and optimize their supply chain operations.

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Key Takeaways and Expert Insights

This partnership underscores the value of data-driven, AI-based solutions in transforming the retail and CPG sectors, allowing companies to better predict and respond to demand fluctuations, optimize inventory levels, and enhance operational efficiency. Industry experts anticipate that the collaboration could set a benchmark in supply chain management, as retailers increasingly look for integrated solutions to stay competitive in the fast-evolving market.


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