Wipro has launched a digital signage and omni channel advertising solution called Wipro VisionEDGE with an aim to broaden its sports, retail, entertainment, and transportation offerings.

Previously known as Cisco Vision, the advertising solution is said to provide a converged platform for innovation. It enables brands to manage and stream content for increasing customer engagement, said Wipro.

Wipro VisionEDGE solution is said to help stadiums, retailers, airports, and other venues by offering the flexibility to deliver a broad variety of high-quality video and advertising for transforming the experience of customers.

Ken Martin — Managing Director Global Sales — Sports, Media, and Entertainment Industry Group, Cisco, said: “As the digital advertising market continue to grow and transform, we are excited to build on our partnership to deliver Wipro VisionEDGE and best-of-breed solutions to our customers.

“The sports, media, entertainment, transportation and retail industries are all undergoing major transformations backed by converged networks, wireless technologies, IPTV (Internet Protocol television), IP-fabric, sensors, cloud native applications, 5G, Artificial Intelligence and other groundbreaking innovations that will deliver unprecedented opportunities.

“We will continue to invest in our solutions portfolio and work closely with our customers and partners to support their evolving needs and adopt the best technologies on the market.”

According to Wipro, the Wipro VisionEdge solution will utilize the potential of Wipro FullStride Cloud Services to offer clients the ability to unlock new business value from their brand assets, while generating new revenue streams.

Wipro has joined forces with Cisco to provide the solution to customers via the Cisco SolutionsPlus program and Cisco Global Price List (GPL) in late 2021. Additionally, the two firms will continue to make investments in the go-to-market plans and grow into newer potential applications for the Wipro VisionEDGE advertising solution.

Malay Joshi — Senior Vice President and Sector Head – Sports, Communications, Media, Technology, Wipro, said: “Wipro’s 26-year strategic partnership with Cisco is a testament to our ability to keep pace with the changing business and technology landscape, and deliver value through differentiated offerings and innovative partnership models.

“The launch of Wipro VisionEDGE through Cisco’s SolutionsPlus program will significantly expand our solution and services reach to worldwide customers. We will continue to build new features, capabilities and services leveraging our EngineeringNXT and 5G offerings to deliver value and new business opportunities for our customers.”

  Cisco, Cisco Vision, India, Ken Martin, Malay Joshi, Wipro, Wipro VisionEDGE