Wild Planet Foods expands offerings at Whole Foods with five new seafood items

Wild Planet Foods, known for its commitment to sustainable fishing practices, has recently launched five new seafood products at Whole Foods Market locations across the nation.

The canned seafood company is recognized for its high-quality, premium canned seafood products that promote sustainability, and the expansion is set to allow customers to support this mission further.

The fishing industry has often been criticized due to overfishing, with 34.2% of global fish stocks being overfished, and an estimated 22 billion pounds of food discarded annually due to non-selective harvesting methods. To combat this, Wild Planet Foods employs selective harvesting techniques, targeting only one species at a time to reduce bycatch. This approach includes practices like using a pole and line instead of nets for catching tuna, and sourcing from reputable, well-managed fisheries for salmon and mackerel.

Wild Planet Foods said that it is committed to the principles of sustainable fishing, partnering with small-scale fishermen and fishing families who share their mission.

Whole Foods Market adds five new sustainable seafood products by Wild Planet Foods. Photo courtesy of Business Wire.

The new Whole Foods Market additions of the canned seafood company build upon some of their most popular canned fish items, providing consumers with a variety of low mercury, high-quality options for any meal. These new products range from Skipjack Solid Light Wild Tuna in Pure Olive Oil, Wild Smoked Pink Salmon in Extra Virgin Olive Oil, Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil, a 3-pack of Wild Pink Salmon, to a ready-to-eat Wild Tuna Quinoa Salad Meal.

Bill Carvalho, president and founder of Wild Planet Foods, shared his thoughts on the expansion, stating, “We’re pleased to introduce new Wild Planet products to Whole Foods shoppers nationwide who are making more of a conscious effort to shop with sustainability in mind. Since the company’s inception, it has been our goal to spread awareness about the importance of knowing where your seafood comes from and the nutritional value canned seafood can provide, all while making it more accessible to consumers. This launch builds further on our realization of this goal, and we are excited to offer new, high-quality options that Whole Foods customers are going to enjoy.”