Wienerberger AG, a global leader in providing innovative and ecological solutions for building envelopes and infrastructure, has recently marked a significant milestone in its history. The company announced the successful closure of its largest acquisition to date, incorporating Terreal’s operations in France, Italy, Spain, and the USA, along with Creaton in Germany, into its expansive portfolio. This strategic move is set to revolutionize the roofing and building solutions sector, with an anticipated annual revenue increase of approximately €740 million.

The acquisition encompasses 29 production sites and nearly 3,000 Terreal employees, who are now part of the Wienerberger team. This expansion significantly strengthens Wienerberger’s position in the market as a leading provider of all-in roofing and solar solutions as well as comprehensive building envelope solutions in Europe and North America. The combined pitched-roof business from this acquisition is expected to cover a total roof surface of about 75 million square meters annually, highlighting the scale and potential impact of this integration on the building construction industry.

Heimo Scheuch, CEO of Wienerberger AG, emphasized the acquisition’s alignment with the broader goals of climate neutrality and affordable housing. “Renovating and refurbishment of the European building stock is an essential step on the path toward climate neutrality and an important contribution to the creation of sustainable and affordable housing,” Scheuch noted. The acquisition of Terreal positions Wienerberger as the European pitched-roof expert, integrating solutions for solar, rainwater management, and more, establishing a robust platform for growth and innovation.

Wienerberger’s expanded product range will play a crucial role in the renovation and refurbishment of the European building stock, a key factor in achieving the targets of the European Green Deal. Old roofs, accounting for roughly 30% of energy losses in buildings, represent a significant opportunity for improvement. Wienerberger’s innovative approach includes multifunctional roofs that not only offer protection but also contribute to climate neutrality through solar and water management solutions, reducing emissions and conserving resources.

The acquisition by Wienerberger AG represents a strategic step in the company’s value-creating growth strategy and its commitment to meeting ambitious sustainability targets. It underscores Wienerberger’s dedication to providing high-quality, affordable housing, addressing the challenges of climate change, and contributing positively to the environment and society.

In conclusion, Wienerberger AG’s acquisition of Terreal and Creaton is a transformative move that enhances its portfolio of roofing and building solutions, driving sustainable construction practices and supporting the achievement of climate neutrality. This historic acquisition sets a new standard in the industry and positions Wienerberger AG as a key player in shaping the future of sustainable and affordable housing.

  Affordable Housing, Building Envelope Solutions, Climate Neutrality, European Green Deal, Roofing Innovation, Sustainable Construction, Terreal Acquisition, Wienerberger AG