WECO Hospitality expands meal prep services with EatMise acquisition

In a bold move to redefine at-home dining, WECO Hospitality has announced the acquisition of EatMise, a New York-based meal kit company specializing in chef-curated kits with high-quality ingredients sourced from local eateries. This strategic acquisition aims to blend WECO’s chef-prepared meal delivery services with EatMise’s innovative pre-prepped meal kits, promising to make dinnertime easier and more enjoyable for busy households.

A Perfect Blend for At-Home Culinary Convenience

WECO Hospitality’s CEO, Jennifer Fremont-Smith, expressed enthusiasm for the acquisition, highlighting its alignment with WECO’s mission of simplifying meal prep without sacrificing quality. She emphasized that the collaboration with EatMise, known for pre-prepped kits featuring fresh, local ingredients, allows WECO to provide even greater choice and flexibility for customers who value high-quality home dining.

Fremont-Smith stated that the integration of EatMise’s technology-driven, ingredient-based offerings would help WECO further cater to the segment of consumers who appreciate cooking but seek the convenience of meal kits that remove tedious prep work. Through this acquisition, WECO aims to streamline the process, allowing customers to enjoy home-cooked meals without the hassle of grocery shopping and chopping.

Sustainable Sourcing and Local Partnerships as Key Drivers

Both WECO and EatMise share a commitment to sustainability, with a focus on local sourcing and responsible food practices. EatMise has cultivated a loyal customer base by curating meal kits that empower home cooks to create restaurant-quality dishes using fresh, locally-sourced ingredients. This shared philosophy is expected to deepen the partnership’s appeal, especially to eco-conscious consumers.

EatMise’s CEO, Robert Chen, echoed these sentiments, expressing excitement about the collaboration’s potential to elevate the home cooking experience. He stated that partnering with WECO would allow EatMise to expand its product line, offering fully prepared meal options to busy customers who want quality food that can be prepared in minutes. Chen views the acquisition as a significant step forward in fulfilling EatMise’s original vision: to inspire more people to cook by simplifying meal preparation.

Expanding Offerings for New York-Area Customers by Fall 2024

WECO Hospitality plans to unveil new meal options to EatMise’s New York customer base by late Fall 2024. This expansion will combine WECO’s chef-driven, ready-to-eat meals with EatMise’s curated kits, providing customers with the flexibility to select between fully prepared meals and meal kits that still offer the satisfaction of cooking.