Vested, a New York-based financial services communications company, has acquired Red Lab Technologies, an Iowa-based web design, development, and digital marketing firm, for an undisclosed price.

According to Vested, the acquisition boosts its digital capabilities and adds talented personnel to its team. This is expected to enable Vested to address the marketing and communications requirements of its clients in a deeper manner.

Vested said that Red Lab Technologies will give its clients expertise in WordPress design and development, paid social advertising, search engine optimization and marketing, and marketing automation.

Binna Kim — President of Vested said: “What excites me about Red Lab is not just their deep digital expertise and skill sets. It’s their entrepreneurial mindset and creative spirit.

“When we bring firms into Group Vested, we look for like-minded founders and companies who will continue to sharpen our edge and accelerate our position as the leading financial marcomms business. I’m excited by what Vested and Red Lab can do together.”

  Binna Kim, Iowa, New York, Red Lab Technologies, USA, Vested, Web designing, WordPress