Ujjivan Small Finance Bank introduces voice, visual, vernacular banking app Hello Ujjivan

India-based Ujjivan Small Finance Bank has unveiled a new app called Hello Ujjivan to provide banking access to individuals who have limited reading and writing skills.

Hello Ujjivan is said to be the first mobile banking application in India with voice, visual, vernacular-enabled features.

With the app, the Ujjivan Small Finance Bank anticipates to inculcate banking habits in digitally-challenged microbanking and rural customers as well as address the digital divide.

Co-developed with Navana.AI, Hello Ujjivan app is accessible by voice in eight regional languages, including Hindi, Bengali, Assamese, Kannada, Gujarati, Marathi, Tamil, and Oriya.

Ujjivan Small Finance Bank through its 600 branches and nearly 9,000 microbanking and rural banking staff will educate the customers on using the Hello Ujjivan app.

Ujjivan Small Finance Bank introduces voice, visual, vernacular banking app Hello Ujjivan. Photo courtesy of Clayton Majona from Pixabay.

B A Prabhakar – Ujjivan Small Finance Bank Chairman said: “The launch of the mobile app represents a significant advancement in our efforts to provide our MicroBanking and Rural customers with the advanced technology and the high level of convenience and security.

“We are confident that we will be able to empower our customers, towards meeting their banking needs.

“This application also demonstrates our dedication to promoting financial literacy and independence across all social strata.”

Initially available to its existing microbanking customers, Hello Ujjivan app will continue to feature more languages and banking solutions such as opening new customer accounts, availing repeat loans, paying utility bills, mobile and DTH recharge in the subsequent phase.

Ittira Davis – Ujjivan Small Finance Bank MD and CEO said: “As a mass market bank, we are confident that this innovation will further simplify the banking experience for individuals who are digitally inclined, but challenged.

“We will continue to focus on deploying innovative technology solutions to empower the un-served and under-served customers to achieve financial independence.”

Ujjivan Small Finance Bank, with a comprehensive digital strategy to simplify banking services throughout India, currently has more than 72 million customers across 25 states and union territories in India.