TVS Motor manufactures 100,000 BMW Motorrad 310cc bikes in Hosur

TVS Motor Company has rolled out 100,000 units of BMW Motorrad’s 310cc series of motorcycles from its Hosur facility in Karnataka.

The Indian manufacturer of two-wheelers and three wheelers had signed a cooperation agreement with BMW Motorrad in 2013 to develop and manufacture sub-500cc motorcycles for the international market.

The partnership had brought three new products to the market that are based on the 310cc platform, which includes the BMW G 310 R, BMW 310 GS, as well as TVS Motor Company’s TVS Apache RR 310. The three models are produced by the Hosur facility.

Exports of the BMW G 310 R and BMW 310 GS motorcycles had started in late 2016.

Markus Schramm — Head of BMW Motorrad said: “Our strong synergies with TVS Motor Company have led to the development of impressive offerings in the Sub-500cc segment. Since their launch, both BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity.

“With the roll out of the 100,000 unit of BMW Motorrad’s 310cc series, these two agile all-rounders are an integral part of BMW Motorrad’s success story. We look forward to the future of our cooperation with TVS Motor Company.”

TVS Motor manufactures 100,000 BMW Motorrad 310cc bikes in Hosur. Photo courtesy of TVS Motor Company.

TVS Motor Company’s Hosur manufacturing plant produces about 10% of the BMW Motorrad’s global volumes. BMW Motorrad’s BMW G 310 R and BMW 310 GS are currently available in 120 countries.

KN Radhakrishnan — Director and CEO of TVS Motor Company said, “We are delighted to achieve a historic milestone in our journey with BMW Motorrad today. This achievement is a strong testimony to the success of our eight-year partnership, which has created a common learning platform for both companies.

“Our partnership has been truly exceptional for creating aspirational products made for the global market. We are proud to be a part of this journey and look forward to continuing the partnership with BMW Motorrad.”