TVS Motor launches new flagship motorcycle: Apache RTR 310

TVS Motor Company has announced the latest flagship model in its Apache line-up, the Apache RTR 310. Aimed at motorcycle enthusiasts and adrenaline aficionados, the Apache RTR 310 is designed with a focus on power, agility, and style.

Apache RTR 310’s Noteworthy Features

The new Apache RTR 310 features unique design elements, innovative engine layout, and heat management systems. Its technologies are focused on rider engagement, safety, and comfort, and it is intended to lead in the motorcycle category with these offerings. The Apache RTR series has recently crossed the 5 million global sales milestone, marking it as the fastest-growing premium motorcycle brand.

Industry and Executive Insights: TVS’s Commitment to Innovation

Speaking on the occasion, Sudarshan Venu, Managing Director, TVS Motor Company, said, “TVS Motor Company has always transformed and redefined technology with the TVS Apache series at the helm, where we brought to life tech-led innovations such as ride modes, slipper clutch, connectivity, fully adjustable suspension, and the Built to Order Platform. The global launch of the all-new TVS Apache RTR 310 marks a momentous occasion for us, as this motorcycle encapsulates Apache’s 18-year legacy of innovation and performance.”

TVS Motor launches new flagship motorcycle Apache RTR 310

Vimal Sumbly, Head Business – Premium, TVS Motor Company, also commented, “The TVS Apache RTR 310 is the first of a new generation of Apache’s that inherit a 40-year racing pedigree and are based on our ‘Track to Road’ philosophy. This machine will be the start of a new era of Freestyle Performance Motorcycling with a core essence of thrill and fun.”

Apache’s Growing Presence in the Premium Motorcycle Segment

The Apache RTR series is a strong competitor in the premium lifestyle motorcycle segment. With a history spanning over 18 years, the Apache series aims to keep setting new benchmarks in the category. This new flagship Apache RTR 310 is positioned to not only captivate the Indian market but also make a mark in global markets including Europe, LATAM, and ASEAN.

By introducing the Apache RTR 310, TVS Motor Company continues to build on its legacy of innovation and performance in the motorcycle industry. With features designed for rider engagement, safety, and comfort, the Apache RTR 310 is poised to make a significant impact in both the domestic and global markets.