TVS Motor Company introduces TVS RONIN in Colombia to expand into modern-retro motorcycle segment

TVS Motor Company (TVSM), a global leader in the two and three-wheeler automotive segments, has officially entered the premium lifestyle motorcycle market with the launch of TVS RONIN in Colombia. This move represents a significant milestone for TVSM, as TVS RONIN is the company’s inaugural venture into the ‘modern-retro’ motorcycle category, designed to cater to the tastes of the new-age rider seeking an unscripted way of life. With the introduction of TVS RONIN to the Colombian market, TVSM aims to meet the evolving demands of young, urban riders who prioritize style, technology, and a unique riding experience.

The TVS RONIN motorcycle combines a sleek retro design with cutting-edge technology, offering features such as rain and urban ABS modes, Glide Through Technology (GTT), and Smart Bluetooth connectivity with voice and ride assistance. Powered by a 225cc engine, the bike boasts a remarkable 20.4 PS power output and 19.93 Nm of torque, setting a new benchmark in its category for power-to-weight ratio. Its design and engineering are focused on delivering an effortless riding experience across various terrains, making it an ideal choice for adventurers and daily commuters alike.

Vimal Sumbly, Head of Business – Premium at TVS Motor Company, expressed his enthusiasm for the launch, stating, “TVS RONIN has been designed for riders who choose to live an unscripted way of life. We are absolutely thrilled to launch TVS RONIN in Colombia today, and are confident that this will encourage many young riders from the country to be spontaneous, fluidic, and versatile while experiencing the joy of riding on this modern-retro motorcycle.”

TVS Motor Company introduces the TVS RONIN, its first modern-retro motorcycle, in Colombia. (Credit: TVS Motor Company)

Rahul Nayak, Vice President – International Business at TVS Motor Company, also commented on the significance of the launch for TVSM in Colombia, highlighting the motorcycle’s unique design, advanced technology, and connected features. Nayak emphasized that the TVS RONIN would offer Colombian motorcycle enthusiasts a premium lifestyle experience, introducing them to a new modern-retro segment.

TVS RONIN will be available in Colombia in select TVS Motor outlets across the country at a retail price of 14,999,999 Colombian Peso. The motorcycle features an array of advanced functionalities, including single and dual channel ABS, an integrated starter generator for low noise starts, upside-down front forks, rear monoshock, and a digital cluster with SmartXonnectTM for a comprehensive riding analysis.

The launch of TVS RONIN in Colombia is a testament to TVS Motor Company’s commitment to expanding its international business portfolio and catering to the diverse needs of two & three-wheeler buyers across the globe. By introducing the TVS RONIN, TVSM not only aims to enhance the riding experience for its customers but also to connect with them on a deeper level through shared passions for music, travel, and social connections.

The launch of TVS RONIN by TVS Motor Company in Colombia represents a strategic move into the modern-retro motorcycle segment, which is rapidly gaining popularity among younger generations. This launch not only diversifies TVSM’s product portfolio but also aligns with the global trend towards personalized, lifestyle-oriented motorcycling. The TVS RONIN, with its blend of retro aesthetics and contemporary technology, is well-positioned to capture the hearts of riders looking for a unique, unscripted experience. This initiative reflects TVSM’s ongoing commitment to innovation, customer satisfaction, and global expansion, reinforcing its status as a major player in the international motorcycle market.