Titan Cloud acquires TRUEFILL to Expand fuel asset optimization capabilities

Titan Cloud, a leader in the Fuel Asset Optimization software market, has strategically acquired TRUEFILL, a noted fuel supply management and logistics platform. This acquisition marks a significant step in Titan Cloud’s expansion and enhancement of its services, offering powerful tools to the fuel industry that promise to reduce costs, increase efficiency, and improve consumer experiences.

David Freese, CEO and Chief Product Officer of Titan Cloud, articulated the value of this acquisition: “This is the natural next step in Titan Cloud’s journey to provide fuel operators with the best technology to tackle issues like supply disruptions, price volatility, and inefficiencies throughout the fuel supply chain. Together, we’ll ensure seamless collaboration and complete visibility from terminal to pump, ultimately delivering lower costs and a more positive experience for consumers at every stop.”

The integration of TRUEFILL’s technology into Titan Cloud’s platform will empower fuel retailers, wholesalers, and carriers with enhanced capabilities to manage their fuel supply more effectively. These include AI-based demand predictions, real-time ordering, and advanced logistics optimization. The acquisition also introduces an array of features aimed at reducing runouts, lowering freight costs, and streamlining carrier management.

Brandon Huff, Co-founder and CEO of TRUEFILL, highlighted the transformative impact of the merger, stating, “This acquisition marks a real paradigm shift for the fuel industry. By combining TRUEFILL’s expertise in fuel supply management with Titan Cloud’s leading Fuel Asset Optimization platform, we are delivering a powerful solution that will transform the way fuel is bought, sold, and delivered.”

Furthermore, Titan Cloud is excited to welcome Brandon Huff to their team as the Senior Vice President, Global Fuel Logistics and President of Global Operations. His extensive experience in fuel supply management will be pivotal in seamlessly integrating TRUEFILL’s technology into the Titan Cloud platform.

The enhanced Titan Cloud platform will offer fuel operators a centralized dashboard for comprehensive management of their operations. This includes tracking and forecasting fuel orders, managing dispatch logistics, and synchronizing invoicing. Such integrations aim to make the fuel supply chain smoother, quicker, and more cost-efficient, ultimately reducing environmental risks through improved compliance workflows and reporting.

The acquisition of TRUEFILL by Titan Cloud represents a significant evolution in the fuel asset optimization landscape. It not only enhances the capabilities of Titan Cloud but also sets a new industry standard for the integration of technology in fuel logistics. The move is expected to create substantial efficiencies and cost savings, reinforcing Titan Cloud’s position as a global leader in the downstream fuel software market.