The Vets and BetterVet merge to transform $123bn pet care industry with at-home services

The U.S. pet care industry is poised for a game-changing evolution as The Vets and BetterVet announce their merger, creating a powerful new force in at-home veterinary services. Together, these companies aim to broaden access to quality pet healthcare, building on a market valued at $123 billion that serves 70% of U.S. households—an impressive 85 million pets. With this merger, the unified entity will retain the The Vets brand, promising a new level of service expansion and innovation.

Revolutionising Pet Care through Technology and Accessibility

Founded in 2021 by Daniel Sagis, Dori Fussmann, and Shmuel Chafets, The Vets has disrupted traditional veterinary care, integrating technology to provide convenient, at-home services. By eliminating the often stressful clinic visits for pets, The Vets offers a compassionate, seamless experience led by skilled veterinarians. This merger with BetterVet will extend these benefits to 30 major U.S. cities and involve over 80 veterinary teams, with the combined companies having already served 250,000 pets.

Investor Confidence and Strategic Growth

Leading investors Shmuel Chafets of Target Global and Pete Hudson, MD of Alta Partners have further boosted their commitments, injecting additional funds to fuel rapid expansion and innovative service offerings. With this strategic merger, The Vets is well-positioned to leverage both financial and operational support, enabling broader geographical reach and advanced technological solutions to meet rising demand.

Leadership Vision: Expanding Care and Accessibility

In his new role as CEO, Esben Mou expressed enthusiasm about the partnership, stating the combined strengths of The Vets and BetterVet will elevate their market leadership. He affirmed the companies’ shared mission to provide “accessible, top-quality care for pets in their homes.” Meanwhile, Dan Adams, Chairman of the Board, emphasised that the merger aligns with their vision of delivering exceptional care and expanding the possibilities in veterinary medicine for the convenience and well-being of pets.