The Australian Open just got smarter—how Infosys is leading the AI revolution in tennis
Infosys, a global leader in digital services and consulting, has partnered with Tennis Australia to introduce a suite of generative AI innovations at the Australian Open (AO) 2025. Building on a seven-year collaboration, the partnership aims to redefine how fans experience tennis, empower players and coaches, and expand digital interactivity in the sport. Through cutting-edge tools like Infosys Topaz, AI is transforming tennis into a more immersive, data-driven, and futuristic game.
What Makes Generative AI Innovations A Game-Changer In Tennis?
At the heart of this initiative is Infosys Topaz, a generative AI-powered platform designed to revolutionise fan engagement, player performance, and content creation. Among its most groundbreaking features is Beyond Tennis, the first-ever generative AI tennis league. This virtual ecosystem allows fans to connect with AI-generated players, manage teams, and participate in data-driven tournaments.
With 16 virtual players divided across eight teams, this immersive experience ensures constant engagement, appealing particularly to Generation Z. By offering year-round interactions under the framework of responsible AI, Beyond Tennis provides a safe and innovative way to explore tennis beyond traditional matches. Branded as “The Slam That Never Stops,” it represents a pivotal shift in tennis technology, marrying the sport with cutting-edge AI innovation.
How Is AI Enhancing Fan Experiences At Australian Open 2025?
Generative AI is creating unprecedented opportunities for tennis enthusiasts at the Australian Open. The Infosys Match Centre on Australian Open’s digital platforms now features AI Commentary, delivering real-time, bite-sized insights during matches. By leveraging advanced large language models, this feature keeps fans informed and engaged with concise and accurate updates.
Another standout innovation is the VR AI Stadium, introduced at the Infosys Fan Zone in Melbourne Park. This futuristic experience allows fans to design custom virtual courts using generative AI speech-to-image technology. Visitors can play tennis on galaxy-themed courts, nature-inspired designs, or even retro 1970s arenas. This unique blend of AI and virtual reality offers fans an unprecedented level of interactivity.
Infosys’ commitment to sustainability also shines through at the Australian Open 2025 Fan Zone. The space is carbon-neutral, with fully recyclable structures, demonstrating how technology and sustainability can coexist harmoniously.
What Benefits Do Players And Coaches Gain From AI Integration?
Infosys’ generative AI technologies extend beyond fan engagement, providing players and coaches with valuable tools to enhance performance. Using machine learning and advanced video analytics, AI offers detailed post-match reviews and pre-match insights tailored to individual player needs.
The AI Shot of the Day feature is a prime example of AI’s potential to streamline content creation. It enables the rapid generation of media-ready highlights, allowing Tennis Australia’s content team to share captivating moments instantly across digital platforms.
By empowering players with actionable insights and enabling coaches to develop more effective strategies, Infosys is redefining how athletes approach the game.
How Is Infosys Supporting Tennis Australia’s Broader Goals?
Infosys’ collaboration with Tennis Australia goes beyond technological advancements. The Future Leaders Program, powered by Infosys Springboard, aims to nurture the next generation of tech-savvy leaders. Participants in the program gain skills in inclusion, leadership, and design thinking while exploring generative AI applications at the Infosys Fan Zone.
This initiative underscores the partnership’s commitment to fostering community engagement and preparing young individuals for a future shaped by technology.
What Do Industry Leaders Say About These Innovations?
Andrew Groth, Executive Vice President for Infosys in the Asia-Pacific region, highlighted the transformative potential of generative AI in tennis. He stated that the company is proud to bring innovations like Beyond Tennis and AI-amplified VR experiences to the Australian Open, offering fans, players, and media new ways to engage with the sport.
Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, praised Infosys for continuously raising the bar over the last seven years. He noted that AI is enabling a new level of interactivity for fans and delivering insights for players while enhancing the speed and scale of digital content delivery.
Why Generative AI Is The Future Of Sports
The generative AI innovations showcased at Australian Open 2025 signal a broader shift in how technology can revolutionise sports. By merging AI with virtual reality, advanced analytics, and immersive fan experiences, Infosys and Tennis Australia are setting a benchmark for the future of sports technology.
As these tools gain traction, they promise to deepen audience engagement, improve player performance, and make sports more accessible to younger, tech-savvy demographics. With its focus on innovation, sustainability, and community impact, this partnership demonstrates the potential of AI to transform not just tennis but the wider sporting world.
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